Packaging Design

We win the hearts and minds of your consumers by creating innovative and memorable packaging design that elevates your brand. Whether it’s displayed on a website or a retail shelf, our tailored packaging solutions stimulate the senses, attract customers and drive more product sales.

Packaging design that makes your product fly off the shelves

Effective packaging design is your brand’s best chance to influence a consumer to purchase your product. The crowded retail shelf is one of the most competitive marketing environments when it comes to competing for customer’s attention. We’ll ensure that your new package design has an overwhelming visual appeal, enticing people to pick up your product, instead of reaching for a competitor’s.

We work with you to generate ideas, research your competition and communicate your product’s advantages and values. Once this has been covered, we’ll provide you with custom package design solutions that are sure to set you apart from the crowd, whether that’s on a website or a store shelf.

Our team are experts at creating packaging design that grabs attention and motivates customers to buy your product. Through the use of colours, form, materials and typography, we communicate your brand’s story in a compelling and original way.

PACKAGING DESIGN EXPERTISE

Packaging design fro honey

We believe in creating packaging design that builds brands. Quite simply, we develop memorable, elegant solutions that your customers will want to pick up.

Check out some of our recent packaging design work

Little & Brave

Website Design, Packaging, Illustration, Business Cards, Brochure Design
Honey packaging design

Honey Bros

Logo Design, Packaging
Custom coffee cup design NZ

Austar Realty

Brochure Design, Packaging Design, Gift Cards, Advertisements
Graphic design services - packaging design

Moulin Rue Bakery

Logo Design, Packaging Design
DVD disc design

Rialto

DVD & Blu-ray Cover Design

Our packaging design process

  • Our process begins with the basics. We’ll look at what the product is, the dimensions and what materials may work best. It’s then important that we get to know your goals, your brand and your competition. The better we get to know these details, the better we can connect with your ideal consumers. We establish a clear road map for your packaging design success.

  • The insights gleaned from our research are put to use as our creative ideas begin flowing and the design phase is in full swing. We consider key elements such as colour, typography, shape and imagery and how these will best catch the attention of your target audience. Our design strategy will also aim to communicate the core values of your product and build brand recognition.

  • This process is all about refining the design. Our team will polish and refine your concept based on any changes you’ve requested. The objective here is to make sure that the final design aligns with the goals we set out to achieve.

  • The dieline is created. This is the template for your package. It’s a flattened outline of all the cutlines, overlaps and folds in the packaging. This is where the artwork then goes to print and your packaging design concept soon becomes an exciting reality. We pay exceptional attention to detail during this stage, ensuring that the integrity of the design is maintained throughout the printing process.

Attract sales with packaging design that resonates

Your packaging has only a split second to reach out and grab your customer’s attention. It is often your first, best and last chance to make a sale. Innovative, attractive design is therefore crucial in order to make a connection with your target audience. We’re experts in creating attractive packaging design solutions that create an impact.

Packaging design plays a huge role in attracting sales and creating a product’s perception value. That’s why neglecting quality design can often lose you sales. Even if your company has the superior product, it can easily be outshined by competing products with better packaging.

There is obvious value to visually appealing, persuasive packaging design. It can drive more sales; be instantly recognisable and encourage repeat and loyal customers; and quality design can make an emotional connection. Our services are deeply focused on turning heads, creating visual interest, and ultimately on putting your brand in their home.

Packaging design tailored to suit your product

Our ability to design and produce effective packaging design has made us the go-to experts when your product demands a unique, tailored solution. We create memorable solutions that gives you a point of difference from the rows and rows of competition.

We understand that every project is unique. That’s why we work with our clients to develop custom packaging design solutions that appeal to your target audience, ultimately leading to the success of your brand.

Whether it’s a box, a bag, a jar – or anything else you might have in mind, White Rabbit have the skill set and creativity to design packaging that’s tailored to our clients’ specific needs. We’ll unlock your brand’s full potential and deliver a high quality result that you and your customers will fall in love with.

Packaging design for eco bay wipes

Powerful packaging design made in Auckland, NZ

Our enthusiastic, friendly and collaborative designers are here to take your packaging needs from concept to completion, all within the one organisation. White Rabbit is here to see the job through. Once the design work is complete, we’ll get to work on the physical production of your brand new packaging too.

Our experienced team can help to navigate your business through the entire process of package creation. Whether it’s a quick refresh or a complete package design lineup, you can count on us to make the project as easy and stress free as possible.

Over time, we’ve honed our ability to generate powerful packaging design across multiple industries. We use the latest technology and source the best materials in order to provide world-class packaging. Whether it’s a simple box, container or label, we’ll develop solutions that deliver results and command attention.

With our packaging design service you get the complete package

QUALITY MATERIALS

A quality product deserves quality packaging that attracts the attention of consumers. Our intimate knowledge of materials and print processes means we’ll deliver a truly exceptional result.

CUSTOM DESIGN

We create custom designed concepts that bring your brand to life. Our package design specialists will give your products the best chance in the market with tailor-made packaging to suit.

FULL SERVICE

We provide a full packaging design service. From initial concept, design and development through to the final physical packaging, we are here to help you navigate your way to success.

SIMPLICITY

Our simple, clean and minimalist design conveys your brand message in a clear and concise way. By eliminating clutter and elements that distract, your product is sure to stand out.

SHELF IMPACT

If your package is well designed and eye-catching, then it will get noticed on a store shelf or website. We work with our clients to develop solutions that stand out from the competition and drive sales.

PRACTICAL

Efficient packages should protect your product during transit, on the retail shelves and in its use by the consumer. We keep in mind the aspects of its functionality including size, shape and storage.

We collaborate with businesses all over New Zealand to deliver exceptional packaging design

Ready to start your packaging design? Get a free quote today!