Illustration design

At White Rabbit, we are all about captivating your customers with unique illustration design that communicates your company’s core message, adds personality, and brings your overall vision to life. From icon design to the development of full illustrative brand styles, our creativity and expertise are sure to take your business to the next level! White Rabbit provide our illustration design services in Auckland, Wellington, and the rest of NZ

Illustration design NZ

Custom illustration services

With a custom illustration from White Rabbit, you can leave the overused stock images in your dust (just like that pesky tortoise), and have beautiful, engaging graphics that complement your business. They can bring your brand to life by adding interest, building a mood, and evoking feelings that capture the imagination of your target audience.

Our style is unique and adaptable, and our graphic illustrators’ heads are bursting full of ideas, just waiting to get out. We’re experts at creating personalised vector art, images, and graphics, that are in line with your brand strategy. And since its original artwork, it’s designed to fit perfectly on your website, brochures, and other marketing collateral.


Custom icon design for a company in NZ
We turn your idea into a tangible illustration that tells stories, enhances brands and persuades customers. Our perfectly executed, creative solutions are sure to make a real impact.

24 Carrot Magic Illustration

They say a picture is worth a thousand words. That is true when it comes to great illustration. You want something that resonates and connects with people across many verticals. We tailor our attention-grabbing illustrations to suit your needs.

We use different illustration styles to reflect a client’s brand. For example, clean, geometric style infographics might best represent a tech company, while softer, hand-drawn illustrations would be more suited to reflect the ideas of an organic food brand.

When communicating a complex idea, illustration can become a helpful tool. It means we’re no longer limited to things we can photograph. We can create new worlds with dynamic stories and charismatic characters across different styles. There are no limits to what can be expressed. White Rabbit can help with illustration design in Wellington and across the country.

Illustration design in NZ
The work of our graphic illustrators in New Zealand

Check out some of our recent illustration work

Gold and black coffee illustrations designed for takeaway cup packaging

Altura Coffee

cool character illustration of a female face for a drink company

Plain Jane

Website illustrations of birds writing letters to go into a mailbox


Line style illustration of the map of nz

Eighth Continent Coffee

Series of illustrations representing a diverse range of cultures

Teen Tools


Our illustration process

  • The process starts with discovery. We ask questions and take a lot of notes. Defining who your brand is, your business goals, and your target audience is key. Our team will research every detail of your project before we begin because we want to capture the essence of your ideas and core message in our illustrations.

  • Our Illustrators are now ready to unleash the power of their creativity. From pencil sketches to digital finished art, we get to work on creating a visual style that perfectly fits your brand and culture. Style, colour scheme and the look and feel are given careful consideration until you have a beautiful polished illustration that fits your company’s image.

  • Once we’re happy with the artwork we’ll present it to you for feedback. We work closely with your team on any necessary revisions to ensure you’re completely satisfied with the final artwork.

  • Once you’ve given us the green light, we’ll deliver all the final high resolution digital assets that you’ll need for your project. Now your vision has been brought to life, you’ll be ready to captivate your customers with the final result.

The benefits of illustration

Using illustration offers many benefits and endless possibilities. It can tell a complex story with ease. It has the power to bring mundane data to life. It can be a fantastic way to generate awareness and help your brand stand out.

An illustration provides a lot of flexibility, and we can work with you to design an image that matches your business and builds on a cohesive style and message. Whether you want to convey an abstract and conceptual idea or create a range of new products, we can deliver creative, visually engaging design with real impact.

With attention spans decreasing, the demand for eye-catching and engaging illustrations has grown. By harnessing the power of our illustrators, you can add personality and imagination to your communication, creating a real connection with customers that will truly thrive.

Illustration company in Auckland, NZ

Why businesses use illustration

Businesses use illustration in many different ways to boost their marketing. We get to work for clients on custom icons, packaging, infographics and other bespoke illustration. Our designers are always excited to put pen to paper (or screen!) and turn your ideas into a reality.

Whether you need to set the tone of your brand, guide people through instructions, or motivate your customers, our illustrations are a great way to communicate your big ideas. At our design agency, we have the expertise to create a visual style that fits perfectly with your company’s brand and culture.

Our commercially aware designers have the unique ability to balance the reality of business requirements with insightful and engaging illustrations. The results are one-of-a-kind, captivating visuals that not only convey your core message but raise your business profile and remain at the forefront of people’s minds.

The best illustrators in NZ

With our illustration service you get the complete package


Our bunnies design beautiful and engaging illustrations that add personality to your communication. It can provide visual appeal, charisma, humour, and bring a more human touch to bland marketing.


Communication is key. Before we put pen to paper, we ask all sorts of questions to get to know your company and how best to illustrate your unique voice. We’ll talk you through the whole process.


Illustration can be a fantastic way to help your brand stand out from the competition. Let us use our creative, unmatched skills to ensure your business leaves a positive impression on customers.


One benefit of illustration is that it’s customised to suit your brand. It combines your message, your style, and your culture with a fresh, one-of-a-kind design that renders your company unmistakable.


Branded illustrations give you the opportunity to create a fresh, engaging and memorable style. We have the skills to bring your company’s graphics to life and create something that differentiates you from others.


The right image can help your company to simplify and fine tune your messaging. From complex ideas, charts, diagrams and more, we communicate your message in a simple, compelling and engaging way.

Illustration services

White Rabbit's hero and spot illustration service

Hero and spot illustrations are a creative way to visually capture your brand identity while adding a fun and personable touch to your website.

White Rabbit's icon design service

Icons help to simplify your message quickly. Our design bunnies are experts at creative and clear icon design in NZ. Learn more about our icon designers.

White Rabbit's infographic service

Are you looking for informative and creative infographics design in NZ? The team of expert infographics designers at White Rabbit can help.

White Rabbit's pattern design service

Surface pattern illustration can add that extra touch to all your branded materials such as business cards or websites. Stand out with our pattern designers.

White Rabbit's character and mascot illustration service

A character reinforces, a brand’s personality, and the team at White Rabbit can help you with mascot design that brings your brand to life.

White Rabbit's house renderings service

Our rendering experts can create a 3D house render of your house or development, so you know exactly what to expect from the final product!