Icon design

Icons are graphic representations that help to simplify your message quickly. Our design bunnies are experts at creative and clear icon design in NZ for use on websites and apps.

White Rabbit icon design NZ
Icon designers
Icons enhance the aesthetic appeal of a design and bring visual delight to the user experience. Icons are fast to recognise at a glance, making for a great user experience.
Icon design in NZ

What are icons used for?

An icon is a graphical representation of actions, ideas, concepts, or analogies. It is mostly used as a replacement of some explicit text that could have identified its functionality. Icons are designed in such a way that anyone can easily decipher what it’s used for. When people see an icon, it should create an immediate understanding of what the creator means to express. It helps the viewer to simplify a thought and make fast connections. Icons are commonly used in applications and are a key component of UX designs. At White Rabbit, our icon designers understand the importance of creating icons with a clear meaning. Our icons provide a quick visual reference for users to locate what they are looking for. We will create hare raisingly good icons!


Custom icon design
Icon design in Auckland
Unique branded icon design

Our icon design process

  • The icon design process starts with discovery. We ask questions and take a lot of notes. Defining who your brand is, your business goals, and your target audience is key. Our team will research every detail of your project before we begin because we want to capture the essence of your ideas and core message in our icons.

  • Our designers are now ready to unleash the power of their creativity. From pencil sketches to digital finished art, we get to work on creating a visual style that perfectly fits your brand and culture. Style, colour scheme and the look and feel are given careful consideration until you have a beautiful, polished icon that fits your company’s image.

  • Once we’ve completed your icon design concepts, we’ll present them to you for feedback. We work closely with your team on any necessary revisions to ensure you’re completely satisfied with the final artwork.

  • Once you’ve given us the green light, we’ll deliver all the final high resolution digital assets that you’ll need for your project. Now your vision has been brought to life, you’ll be ready to captivate your customers with the final result.

Are icons and logos the same?

Icons and logos are often thought to be the same, but some key differences set them apart. The main difference is that an icon offers information and direction through a visual design whereas a logo showcases the brand’s overall message. Icons are sparingly used in the user interface to guide the user, help them navigate, and identify the everyday tasks across the website; a logo is only used as a primary identifier and is mostly used in the headers of a website design.

Icon design company

Meet our expert icon design bunnies

Making something small, clear, and meaningful takes an exceptional kind of icon designer. At White Rabbit, we will help you explore the icon design process and make a cohesive set of simple icons to use in your digital project. Throughout this process, we keep your brand identity and style in mind, and this will be reflected in the icons we design. We’ll make sure your icons are right on the bunny! We can design icons for businesses in Auckland, Wellington, Christchurch, Tauranga, Hamilton, and across New Zealand.

Icon designers in New Zealand

With our icon design service you get the complete package


Well-designed icons make it easy for customers to complete the buying process. Our graphic designers deliver innovative solutions that add value to your business and increase your sales.


User-friendliness is key. Icons can help to guide the user around your site, app or collateral. We design every detail with the user in mind, ensuring your visitors are engaged every step of the way.


Once your icon design is finalised, we’ll provide you with all the formats that you’ll ever need. These will be organised for both print and digital uses and are yours to keep for any future use.


We use captivating icons to craft calls to action that convert. Whether you want to inform, navigate, drive sales, or raise awareness, our icons will encourage customers to take the next step.


Our highly creative team combines talent and experience to develop icon designs for a diverse range of NZ businesses. You can rely on our proven expertise to execute flawless concepts.


Professional looking icon design gives your business credibility. You could have the best product or service around, but if it’s presented with bad design people aren’t going to be attracted to it.

Let’s make something great together

Hop to us for a free proposal today