Trade show display stand & booth design
An eye-catching, engaging trade show display can help you meet your goals and bring your brand to life. We know just how to draw eyes (and customers) in a crowded room. Our display stand design and exhibition booth design services help NZ businesses create professional spaces that attract attention and encourage conversations at local events and expos.
Effortless exhibiting with White Rabbit
Our goal is to deliver creative trade show displays that can be repurposed for all events. We create ‘hare’ raising exhibitions that bring your brand and business to new levels and get your business’ name out there.
With our exhibition and trade show display experience and expertise, White Rabbit relies on delivering meaningful and tailored display solutions that work for your business. We can help you with everything from large backdrops and banners to small signage and tablecloths for displays. Whatever you need to stand out from the crowd, White Rabbit have you covered. White Rabbit offers a broad array of premium graphic design services throughout Tauranga, Auckland, Hamilton, Christchurch, and the rest of NZ!
TRADE SHOW DISPLAY EXPERTISE
- Exhibition booths
- Trade show displays
- Expo stands
- Event booths
- Tabletop displays
- Pop up displays
- Tension fabric displays
- Backlit displays
- Digital displays
- Panel displays
Types of trade show stands we design
Every event has different floor space, venue requirements and audience expectations. White Rabbit creates flexible display stand solutions for exhibitions, expos, conferences, product launches and other business events in Auckland and throughout NZ.
Exhibition stands
Our exhibition stand design service brings your branding, messaging, signage and display elements together to create a professional and welcoming space
Expo stands
We create expo stand designs that help businesses attract attention in busy venues while giving staff a practical space to meet potential customers.
Trade show booths
Our trade show booth design service covers everything from compact branded booths to larger spaces with backdrops, counters, banners and product displays.
Event booths
A custom event booth design can be created for conferences, activations, launches and industry events, with each element tailored to your audience and goals.
Pop-up and modular displays
Portable trade show display stands are easy to transport, assemble and reuse. They are a practical choice for businesses attending several events throughout the year.
Banners and backdrops
Standing banners, branded backdrops and supporting signage can be used independently or combined with a complete booth or stand design.
Our trade show display design process
DISCOVER
The exhibition booth design process starts with discovery. We ask questions and take a lot of notes. Defining your business goals for the trade show exhibition and the target audience that will be attending is key. Our team will research every detail of your project before we begin because we want to capture the essence of your ideas and core message in your display.
DESIGN
Our designers are now ready to unleash the power of their creativity. From initial measurements and material options to finished banners and signs, we get to work on creating a display that perfectly fits your brand and culture. Style, colour scheme and the look and feel are given careful consideration until you have a beautiful, polished display that fits your company’s image.
DEVELOPMENT
Once we’ve created the trade show display design concept, we’ll present it to you for feedback. We work closely with your team on any necessary revisions to ensure you’re completely satisfied with the final display.
DELIVERY
Once you’ve given us the green light, we’ll deliver all the final high-resolution files or begin the print production. Now your vision has been brought to life, you’ll be ready to captivate your customers with a fully custom exhibition booth that stands out from the crowd.
Branding’s better with our banners
Trade shows are a great place to get your brand name out there, and the best way to do this in a busy environment is with awesome banners and signage. Our design bunnies will create the paw-fect trade show display that will get the crowd’s attention, and more importantly, keep them coming back.
We’ll sit down with you to tease out just what it is that makes your company different from the competition. We want to understand your ethos-your values, your mission, where you see your brand in five years, and your favourite pasta dish and vacation spot. That’s what we use to build a powerful exhibition booth for your next trade show in NZ that encompasses what you stand for so that you can stand out.
With our trade show display service you get the complete package
ATTRACT CLIENTS
Trade shows are high traffic areas so you’ll be exposed to lots of customers. We design our trade show displays to draw people in, creating an opportunity for you to sell your product or service.
CUSTOM
Your display should be as unique as your company. Whether you’re after some simple classic signage, or something more elaborate, we’ll craft the paw-fect trade show display for you.
DRIVE SALES
A well-designed trade show display can seal the deal with potential customers. We create compelling designs that create deep, long-lasting connections and drive sales through the roof.
KEY MESSAGE
We’re experts at conveying your message through compelling visuals. We focus on the core message of your promotion, creating a trade show display design to communicate this succinctly.
CAPTIVATING DESIGN
Our goal with every trade show display design is to ensure its captivating and engaging. We devise creative solutions that make your message stick around in the minds of your target audience.
GETS ATTENTION
When it comes to grabbing the attention of passers-by and encouraging them to look, you can rely on us. We create bold and striking display designs that get your prospects to notice your business.
Why choose White Rabbit for trade show displays?
White Rabbit combines strategic thinking, creative design and practical production support to create trade show display stands that attract attention, communicate clearly and help your team make connections at every event.
- Custom concepts tailored to your brand and exhibition goals
- Stand designs planned around visitor flow and available floor space
- Backdrops, banners, counters and signage designed together
- Reusable display elements for future shows and events
- Portfolio featuring work for more than 100 clients
- Trusted by startups and recognised New Zealand brands
- One creative team from concept through to print
- Auckland-based designers supporting events throughout New Zealand
Frequently asked questions about trade show displays in NZ
What should be included in a trade show display?
A trade show display can include a branded backdrop, banners, signage, counters, tablecloths, product displays and digital screens. The right combination depends on your floor space, event goals and what you want visitors to do. We bring those elements together so your stand catches attention, explains your offer and leaves room for a proper conversation. It’s also good to think about what you might like to hand out (whether that be booklets, brochures, business cards, tote bags, branded pens, or other custom promotional materials) and how we can help with that too.
How do I choose the right type of exhibition stand?
Choose your exhibition stand around your floor space, budget, transport options and setup time. How often you’ll use it matters too. Portable pop-up displays are practical for regular events, while a larger custom booth gives you more room for demonstrations and visitor interaction. We’ll help you weigh up the options so your display suits the occasion and doesn’t become a packing puzzle afterwards.
What is the best way to design a booth for an exhibition?
Start with a clear goal for your exhibition booth. Do you want visitors to try a product, ask questions, book a meeting or get to know your brand? We build the design around that action, with clear messaging, an inviting layout and space for your team to talk. Stand dimensions, venue requirements, transport and setup all help shape a booth that works when the doors open.
What should I write on my exhibition stand signage?
Your exhibition signage should quickly explain who you are, what you offer and why someone should stop. We keep the main headline short and readable from the aisle, with supporting details for visitors who step closer. A clear benefit or invitation to see a demonstration gives people a reason to approach. Save the full company story for the conversation. Your backdrop has enough on its plate.
Can a trade show display be reused at different events?
Yes. Trade show displays can be designed with portable, modular or replaceable elements so they work across several events. We can keep your core branding consistent while allowing campaign messages, product panels or banners to change. Tell us about your future events early so we can consider different stand sizes, transport and storage. A little planning helps your display get more outings beyond its first big hop.
How can an exhibition booth encourage more conversations?
An exhibition booth encourages conversations when people can understand your offer and approach your team easily. We consider clear sightlines, accessible counters and space for demonstrations without blocking the entrance. A visible product or focused message can give visitors something specific to ask about. Your stand should feel welcoming, with enough breathing room for people to stop without causing a small traffic jam.
What are common exhibition booth design mistakes?
Common exhibition booth mistakes include too much text, a hidden main message and furniture that blocks people from entering. Small lettering and cluttered graphics can also make a stand difficult to understand across a busy venue. We plan around viewing distances and visitor movement, keeping the key information easy to spot. Looking brilliant in a mock-up is a good start. Working in a crowded exhibition hall is the real test.
When should I start planning a trade show display?
Start planning as soon as your stand is booked and the venue specifications are available. We’ll need time for the brief, design, feedback, production and delivery, with extra room for custom or multi-part displays. Share the event date, artwork deadlines and any existing assets early. Getting everything lined up helps avoid a last-minute scramble, which is considerably less fun than it sounds.
Can White Rabbit manage the printing of my exhibition display?
Yes. Once your trade show display artwork is approved, we can move into print production for the agreed display elements. This helps keep your backdrops, banners and supporting signage consistent throughout the project. We’ll need the specifications for your chosen display system and any relevant venue requirements before preparing final artwork. Getting those details sorted early keeps design and production hopping in the same direction.
How can I attract more people to my trade show booth?
Give visitors a clear reason to stop, such as a useful product demonstration, a relevant offer or an interactive activity. A bold visual and short headline help catch attention from the aisle. A spin-the-wheel game or prize draw can break the ice, but it should connect with your audience and give your team a natural conversation starter. We design the display around those interactions so visitors have something to engage with once they arrive.
