Hero and spot illustration
Hero and spot illustrations are a creative way to visually capture your brand identity while adding a fun touch to your website. Our illustrators here at White Rabbit are ready to help you bring your illustration dreams to life!
What is a spot illustration?
A spot illustration is the simplest and most literal expression of a concept; it’s an object that stands on its own, without a background scene. This type of illustration is used to highlight featured areas on pages and add personality throughout the site.
Sometimes an animal or creature can be a spot illustration if it’s a simple object, but they will be small and simple. Spot illustrations usually do not include any people but occasionally include some atmospheric background elements, depending on the design. Spot illustrations add visual support to marketing messages. You’ll find them alongside text on web pages, blogs, and emails to better explain what is being said in the text.
What is a hero illustration?
A hero illustration is a big, eye-catching image usually seen in the above-the-fold zone of a webpage, right below the header. Hero illustrations catch the attention of the public, thanks to the immediacy of the images and the originality of the style.
Hero illustrations tell more complex stories than spot illustrations. They often contain a human, animal, mascot, or some other kind of character. They can also be a theme image featuring a landscape, a device, a building, or even an abstract model or composition. The main idea is that the image instantly grabs attention and allows for setting a quick visual, emotional, and informative connection with the user.