Print design
Print design can bring your brand to life in the real world. Think creative posters, packaging menus, and a whole lot of tangible material your customers can hold in their hands.
What is print design?
Print designs appear on printed media like business cards, billboards, packaging, menus, or brochures rather than digital spaces like websites. Print design is all around us, often in ways that we take for granted. Traditional marketing still relies on print media to spread awareness of their brand. With vibrant colours and sharp designs, White Rabbit delivers superior print design services that stand out.
WENDELL PHILLIPS
We’re smooth hoperators when it comes to print design
At White Rabbit, we take an innovative approach to graphic design projects by investing considerable time into learning about your business, objectives, and customers. This helps us deliver graphic design assets that strengthen the connection between your customers and your brand.
Design and print quality speak volumes about your company, your values, and your brand. Quality print design can help to convince prospects that you’re exactly what they’ve been looking for, even if they didn’t know it just yet.
At the heart of our design agency is a focus on your end goal and a vision of how best to bring that to life in the tactile way only possible in print design. We will suggest sizes, styles, stock, and finishes, which allow us to create the perfect canvas for our design ideas to flow through. Our expert knowledge of materials and print processes means we’ll deliver a truly exceptional result.
With our technical print expertise, we’re equipped to suggest the best size, paper stock, and finish to bring your ideas to life. So, you can rest assured your end product will be of the highest quality.
White Rabbit offer our print design services in Auckland, Wellington, Christchurch, Tauranga, Hamilton, and the rest of New Zealand!
Frequently asked questions about print design in NZ
Which printed materials are right for my business?
The right printed materials depend on your audience, brand strategy, message and what you want people to do next. Business cards keep your details close to hand, brochures give an offer room to unfold, and posters need to catch attention at a glance. We’ll help you choose a format, size and finish that suit your goals and budget. Every piece should have a job beyond looking lovely.
What should I provide before a print design project starts?
We have a super handy questionnaire that would get you to fill out and that gives us a lot of really important information about your business, such as your project goals, intended audience, look and feel, logo files and we’ll also collect any wording and images you’d like to include. Getting the essentials together early keeps our design bunnies hopping in the right direction and helps avoid last-minute reshuffles.
How do I choose the right paper stock for printed marketing?
Choose paper stock around how your printed material needs to look, feel and hold up in use. We consider thickness, texture, colour and budget alongside its purpose. A menu handled every day has a different job from a brochure handed out at an event. The right stock can make a strong first impression before anyone reads a word. Your customers’ fingertips get a say too.
Are special print finishes worth the extra cost?
Special print finishes can be worth the investment when they support your design and the impression you want to make. Foiling, embossing, spot UV and other finishing options can draw attention to a detail or make a piece more enjoyable to handle. They also affect the budget and production time. We’ll help you choose where that extra touch earns its carrots, rather than dressing every centimetre for a special occasion.
What does “print-ready artwork” mean?
Print-ready artwork is a final file prepared for print production. That includes the correct dimensions, suitable image resolution, colour settings and any required bleed. Bleed extends the artwork past the cutting edge to help prevent unwanted white borders after trimming. We prepare files for the agreed print process, so send us your supplier’s specifications early if you’re arranging the printing yourself.
Why might printed colours look different from the design on my screen?
Screens use light to display colour, while printing uses ink on a physical surface. That means colours can look different when your design moves from screen to paper. The stock, finish and screen settings can all influence what you see. We account for the print process when preparing artwork. If a particular brand colour needs close attention, flag it early so we can discuss suitable proofing and production options.
Can you design my artwork if I already have a printer?
Yes. We can create print artwork for your chosen supplier. Send us their dimensions, file specifications and finishing requirements before design begins so we can prepare everything for the right setup. We’ll supply the agreed final files for you to pass on. You’ll then coordinate proofs, production and delivery directly with your printer. A little communication at the start helps the handover run smoothly.
What should I check before approving a print design?
Check spelling, names, phone numbers, web addresses, prices and dates before approving your print design. Make sure the wording and images are final, and review the layout at its intended size where possible. Open any links and test QR codes too, if they’re included. Give familiar details the same attention as new ones. A sneaky typo is much easier to catch before it has 2,000 identical friends.
What affects the cost of print design and printing?
Print project costs depend on the design work and the specifications of the finished piece. Format, page count, quantity, paper stock and special finishes all play a part, along with how much preparation your supplied content needs. Tell us what you want to achieve, how many copies you need and your budget. We’ll help shape a practical scope that puts your money where it makes a difference.
How early should I start a print project with a fixed deadline?
Start planning as soon as you know your event, launch or opening date. Print projects need time for design, feedback, approval, production and delivery, with extra steps for some finishes or larger sets of material. Share your deadline at the start so we can work backwards and agree on the key dates. A little breathing room is always welcome. Even our bunnies prefer to avoid a last-minute dash.
Print design services
Business cards
White Rabbit gets the impact beautiful business cards can have while networking. We can create a business card design that gives you an edge.
Brochure design
We design and print elegant, clean, and engaging brochure designs that NZ customers love. Check out our graphic brochure design services.
Booklets
Booklets can introduce your brand to customers and are great when launching a business. Book our booklet design and printing service today.
Packaging
We offer innovative, creative and memorable graphic packaging designs that elevate your brand, stand out on a shelf, and attract customers.
Poster design
Our talented team design and print posters to get you noticed in Auckland and around NZ. We offer fresh poster designs for events, movies, and more.
Menu design
Enhance your customer’s dining experience with menu design that looks as good as your food tastes. Our menus are incredibly effective selling tools.
Signage
Need signage in NZ? White Rabbit’s team of signage designers in New Zealand have you covered with beautiful signs to capture customer attention.
Banners
Banners are a fantastic way to get any message across. We’ll craft a beautiful design that is sure to get your marketing strategy hopping along.
Trade show displays
Level up your business with White Rabbit. We make innovative trade show displays in NZ for any event. Hop to us today for all your trade display needs.
Annual reports
We create captivating annual reports that effectively communicate your company’s financial performance and achievements to stakeholders.