Character and mascot design
A brand mascot is a humanised character that represents and reinforces a brand’s personality in its marketing. The team at White Rabbit in Auckland can help you create a mascot and character design that brings your brand to life!
Why use a mascot or character?
A well-designed mascot or character can easily become a business’s best sales and marketing tool. A fun, approachable mascot design is more likely to grab consumers’ attention, which is what every small business needs. Mascots effectively personify a brand, which helps your target audience to identify, remember, and understand your company and the services you offer. Using character design, we can help you to showcase your brands story across a campaign, explain your business processes in an easy-to-follow way, and engage customers. We offer our services in Wellington, Christchurch, Tauranga, Hamilton, and across New Zealand!
ILLUSTRATION EXPERTISE
- Infographics
- Book cover illustration
- Cartoon design
- Character design
- Brand illustrations and graphics
- Poster illustration
Our mascot and character design process
DISCOVER
The character and mascot design process starts with discovery. We ask questions to define who your brand is, your business goals, and your target audience is key. Our team will research every detail before we begin because we want to capture the essence of your ideas and core message in our character and mascot designs.
DESIGN
Our Illustrators are now ready to unleash the power of their creativity. From pencil sketches to digital finished art, we get to work on creating a character or mascot that perfectly fits your brand and culture. Style, colour scheme and the look and feel are given careful consideration until you have a beautiful, polished character that represents your company.
DEVELOPMENT
Once we’re happy with the artwork we’ll present it to you for feedback. We work closely with your team on any necessary revisions to ensure you’re completely satisfied with the final artwork, and the character or mascot is perfectly aligned to your brand.
DELIVERY
Once you’ve given us the green light, we’ll deliver all the final high resolution digital assets that you’ll need for your project. Now your vision has been brought to life, you’ll be ready to captivate your customers with fun characters and mascots.
Character design for creative projects
As well as character design for businesses and branding, we are also happy to help design a character for your creative projects. Whether you need a character illustration for a children’s book, social media, or a video game, we can help you create something great.
Choosing the right mascot
Introducing a brand mascot can be a great opportunity to drive action to your brand, but it needs to be the right fit. Even if you have the best mascot design, it would not be of any value if people cannot somehow connect it with a brand. You should establish a connection between your brand and mascot by aligning it with your products and services. You might already have your brand’s assets, like logos, default fonts, and colour schemes. Before you finalise your design for the mascot, make sure that it goes well with all of these brand assets.
White Rabbit are hoppy to help!
When people see your mascot, you want them to have a positive image of your company and the products and services you provide. So, regardless of whether your company’s brand is conservative, casual, edgy, or somewhere in the middle, your mascot must convey professionalism. At White Rabbit our designers work hard to deliver a character or mascot that perfectly captures your brand’s identity.
With our mascot and character design service you get the complete package
BRINGS BRAND TO LIFE
Characters and mascots help to bring a brand to life. They create an emotional connection with the consumers that results in positive feelings toward the brand and long-lasting loyalty.
COMMUNICATION SKILLS
Communication is key. Before we put pen to paper, we ask lots of questions to get to know your company and how best to personify your unique voice. We’ll talk you through the whole process.
STAND OUT
Characters and mascots can help your company to stand out from the crowd. Our awesome character design skills will create a recognisable mascot that will get your business noticed.
CUSTOM DESIGN
We create custom designed concepts that bring your brand to life. Our character and mascot design specialists will create a unique, custom character or mascot to represent your brand.
SIMPLICITY
The right character can help your company to fine tune your messaging. Characters and mascots provide a great option for communicating a message in a simple, fun, and engaging way.
FINAL ARTWORK FILES
Once your mascot or character design is finalised, we’ll provide you with all the formats you’ll need. These will be organised for both print and digital uses and are yours to keep for any future use.
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