Character and mascot design

A brand mascot is a humanised character that represents and reinforces a brand’s personality in its marketing. The team at White Rabbit in Auckland can help you create a mascot and character design that brings your brand to life!

White Rabbit character and mascot design NZ
Character design in NZ

Why use a mascot or character?

A well-designed mascot or character can easily become a business’s best sales and marketing tool. A fun, approachable mascot design is more likely to grab consumers’ attention, which is what every small business needs. Mascots effectively personify a brand, which helps your target audience to identify, remember, and understand your company and the services you offer. Using character design, we can help you to showcase your brands story across a campaign, explain your business processes in an easy-to-follow way, and engage customers. We offer our services in Wellington, Christchurch, Tauranga, Hamilton, and across New Zealand!


Character designers in Auckland
A brand character or mascot provides a vehicle to express a person’s self, guide brand–building, represent relationships, communicate attributes, understand the customer and contribute energy.

Our mascot and character design process

  • The character and mascot design process starts with discovery. We ask questions to define who your brand is, your business goals, and your target audience is key. Our team will research every detail before we begin because we want to capture the essence of your ideas and core message in our character and mascot designs.

  • Our Illustrators are now ready to unleash the power of their creativity. From pencil sketches to digital finished art, we get to work on creating a character or mascot that perfectly fits your brand and culture. Style, colour scheme and the look and feel are given careful consideration until you have a beautiful, polished character that represents your company.

  • Once we’re happy with the artwork we’ll present it to you for feedback. We work closely with your team on any necessary revisions to ensure you’re completely satisfied with the final artwork, and the character or mascot is perfectly aligned to your brand.

  • Once you’ve given us the green light, we’ll deliver all the final high resolution digital assets that you’ll need for your project. Now your vision has been brought to life, you’ll be ready to captivate your customers with fun characters and mascots.

Character design for creative projects

As well as character design for businesses and branding, we are also happy to help design a character for your creative projects. Whether you need a character illustration for a children’s book, social media, or a video game, we can help you create something great.

Mascot design in NZ
Character illustration services

Choosing the right mascot

Introducing a brand mascot can be a great opportunity to drive action to your brand, but it needs to be the right fit. Even if you have the best mascot design, it would not be of any value if people cannot somehow connect it with a brand. You should establish a connection between your brand and mascot by aligning it with your products and services. You might already have your brand’s assets, like logos, default fonts, and colour schemes. Before you finalise your design for the mascot, make sure that it goes well with all of these brand assets.

The best mascot designers in New Zealand
Character illustration design in New Zealand

White Rabbit are hoppy to help!

When people see your mascot, you want them to have a positive image of your company and the products and services you provide. So, regardless of whether your company’s brand is conservative, casual, edgy, or somewhere in the middle, your mascot must convey professionalism. At White Rabbit our designers work hard to deliver a character or mascot that perfectly captures your brand’s identity.

Diverse character illustration design in New Zealand

With our mascot and character design service you get the complete package


Characters and mascots help to bring a brand to life. They create an emotional connection with the consumers that results in positive feelings toward the brand and long-lasting loyalty.


Communication is key. Before we put pen to paper, we ask lots of questions to get to know your company and how best to personify your unique voice. We’ll talk you through the whole process.


Characters and mascots can help your company to stand out from the crowd. Our awesome character design skills will create a recognisable mascot that will get your business noticed.


We create custom designed concepts that bring your brand to life. Our character and mascot design specialists will create a unique, custom character or mascot to represent your brand.


The right character can help your company to fine tune your messaging. Characters and mascots provide a great option for communicating a message in a simple, fun, and engaging way.


Once your mascot or character design is finalised, we’ll provide you with all the formats you’ll need. These will be organised for both print and digital uses and are yours to keep for any future use.

Let’s make something great together

Hop to us for a free proposal today