Designing a logo in good spirits
Meet Plain Jane, a new RTD drink company in NZ specialising in canned cocktails. The visionary minds at Plain Jane sought our expertise to create a brand identity that not only reflected their rebellious and cool nature but also championed their female-led company. To achieve this, our Auckland design agency created a simple custom wordmark logo design and complemented it with a Jane character illustration as a mark of female empowerment.
We initiated the design process with a wordmark logo that cultivates a playful and friendly aesthetic with rounded letters. We chose a light and dark green palette to set the contrast foundation for secondary colours for each flavour, taking a bright and bold approach. Our design team aspired to create a top cocktail logo adaptable to various forms, including a badge style featuring the company initials and tagline encircled. Adding a unique touch, we introduced Plain Jane as the central character, with each cocktail flavour featuring its own variant – Pure Jane for Vodka Lemonade and Horny Jane for Vodka Reddy. The character design formula begins with Plain Jane’s original face with the addition of illustrative accessories and expressions.
For the RTD can design, the wordmark logo shines at the forefront of the can. Bold display typefaces help highlight flavour headings to ensure the content is readable. A top cocktail logo of course deserves a tip top cocktail can design too, so our team crafted custom icon design to highlight key benefits of the unique cocktail. The RTD box design seamlessly aligns with the aesthetic of the can, presenting a harmonious visual identity across both packaging design elements.
Our collaboration with this innovative drink company transcends conventional design boundaries, delivering a brand identity that not only captures the essence of their low-calorie cocktails but also establishes a memorable and relatable connection with the target audience.
