Bouncing on coffee to create NZ coffee branding
Eighth Continent Coffee is an emerging brand in NZ’s coffee market, offering a range of sustainable products with unique flavours to customers around the world. It is a company that is passionate about the products in its range and the sustainable, uniquely Kiwi philosophy of the brand. This part of the world is, after all, the eighth continent!
The design rabbits at our Auckland design agency was asked to create a new logo for the brand that would be unique and recognisable to properly position Eighth Continent Coffee in the coffee market. Our approach was to embody a new era of liquid gold into the designs that we created.
SERVICES
- Logo Design
- Packaging Design
- Promo
Designing a clever number 8 logo
We started with the logo design, focusing on the letter C that features so strongly in the company’s name. The logo mark we created intelligently using C shapes to form the number 8, representing the full name of the brand: Eighth Continent Coffee.
We used a serif font for the text to add a touch of elegance to the design. In the horizontal version of the logo, we used a smaller sans serif typeface for the word coffee to draw attention to the main elements. We also used earthy colours to represent the sustainable nature of the brand.
Intriguing coffee bag packaging design
The packaging we designed would be displayed in retailers, so it had to stand out and tell a story amongst other competing packaging design in NZ. We used an eco stock for the bag with a wraparound sleeve in forest green to display the coffee’s tasting notes.
The design on the bag itself features a map-inspired pattern to create a topographic outline of the world’s eighth continent, Zealandia, the physical and spiritual home of the Eighth Continent Coffee brand.
