Making a business shine with spot UV business cards
We partnered with Chris Baran to create some spot UV business cards that aligned with his personal brand. The effect provided a high impact, distinctive look, that is likely to be remembered when handed out.
Behind the spot UV business cards
We kicked things off by getting to know the man behind the spot UV business cards. We got to know Chris’ business and what he was wanting to achieve. We discussed the direction he’d like to take his new business in and who his target audience is. The better understanding we have of a company’s goals and business objectives, the more accurate we can be in our approach.
From talking to Chris, we realised his point of difference is how he delivers a level of personalised service that you won’t find with many other developers.
We wanted to bring this warmth and personality to all the touch points of his branding. Whether you’re looking at his spot uv business cards or his letterhead, we wanted this to shine through.
Chris Baran needed a joyful, vibrant brand to match the level of excitement he had for helping people with code. Utilising illustration and bright colours, we created a whimsical and lighthearted personality for the brand.
We even took this effect across to headings for some of the text. This was further enhanced on the spot uv business cards with some of the text being in the raised gloss. By adopting a hand drawn, sketched style we were able to create pieces that had a more personal and fun theme throughout.
The end result is a spot uv business card and letterhead that contrast with the competition and give customers a quirky and personal touch that they can connect with and get behind.
Making an impression
From the letterhead to the business cards, we carefully crafted the design to cater to the canvas we were working with.
A business card is always a chance for small businesses to make a good first impression. We used spot UV effect to further enhance this. The glossy, raised finish on the word ‘hello’ pops and grabs the attention of any prospects when it’s handed out.