Our clever logo designers created a logo that rocks

Invogue Stoneworks approached us after seeing some of the previous projects our logo designers had created for other NZ businesses. Our team worked with them to develop a distinctive, clever logo design to form the foundation of their new business venture.

A chip off the old rock

Invogue Stoneworks is a specialist stone veneer and loose stone installer. They offer their services throughout the North Island of NZ, including creating fireplaces, entrances and building fronts.

Their installer has over 14 years of experience in stone masonry in NZ, so working with a logo designer that could establish a brand worthy of this level of professionalism and experience was essential.

The clever logo design for Invogue Stoneworks was inspired by the forms and colours of the stones used in their breath-taking projects. We wanted to reflect the sleek and sophisticated look of their stone work.


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From the very beginning, our logo designer knew that this project needed to tell a story and truly capture the unique identity of their elegant stone masonry.

A logo written in stone

Finding logo designers in NZ that take the time to understand your business can be a challenge. However, at White Rabbit, we believe that is key.

Before even one stone was installed with the new company, we developed a clean, crisp brand that complimented their vision and their high standard of stone masonry.

Blending a heavy, contemporary typeface with a sleek stone pattern in the ‘O’ allowed us to create a unique but subtle logo that compliments the elegance of their stonework.

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If you want to break down walls with a logo designer, NZ’s White Rabbit is up for the task

Our logo designers were stoked to bring another NZ business to life. From the start, we knew this would be a project that would shine.

We worked closely with Invogue Stoneworks to break down walls and get an in-depth understanding of their business and the work they produce. From there, we experimented with ideas until we landed on the perfect brand identity.

As a stone construction business, Invogue Stoneworks needed a clever logo design that could be used in many scenarios. Because of this, we knew that a clean, bold and concise identity would be important.

Drawing from the previous work of their stone installers, we were able to design a logo mark that both represents the brand and alludes to the nature of refined stone masonry.

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