Squirrel illustration project: insert acorny joke here…
The best illustrations captivate viewers, setting the scene and capturing the mood of a story. They also explain the character at a glance. When asked to complete this cartoon-like storyboarding project, our designers focused on creating a modern flat design featuring squirrel characters. They had to be squirrel characters that viewers would want to get to know.
Our starting point was to conduct thorough research. We then spent time conceptualising and developing ideas that would do the story justice. The story itself was comical and whimsical, so the character illustration design and scene we created fitted perfectly, with each squirrel in the illustration having its own personality.
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- Illustration
- Tote Bags
- Phone Cover Design
- Promo
Developing the squirrels-in-tree-tops concept into a full illustration
The flagship illustration for the storyboard was a scene where the squirrels are working together to collect food, bringing it up to their treetop home. We added various elements to the design to humanise the squirrel characters, making them more relatable. This included having the squirrels use ropes and pulleys.
Our illustrators took an approach to the colour palette that produced a stylish and reassuringly traditional cartoon appearance. We also used natural tones to properly set the scene for the story, i.e., a forest location with acorn trees and plenty of wildlife.
Applying the cute squirrel illustration to other media and merchandise
Part of this project was also to think ahead to the point where the squirrel characters and scenes from the story would be applied to merchandise, digital media, and elsewhere.
As a result, our NZ illustrators considered how each illustration they produced could be used on posters, websites, social media, and a range of physical marketing materials, including phone covers and tote bags.
Our skilled illustrators can help with your project, too, whether you need squirrels in your design or any other characters. Get in touch with the team at White Rabbit today to discuss your vision.