Promoting a brighter future through a purple gradient charity logo
The Selwyn Foundation is a charity dedicated to enhancing seniors’ lives through retirement village living. They have a comprehensive five-year social impact strategy and approached us to design a social impact logo design and website to promote this. It was important that the identity would resonate with businesses and entrepreneurs who could offer their services to enhance the lives of the elderly.
Our Auckland design agency crafted a meaningful logomark featuring stylised arrows pointing upward, symbolising progress and the advancement of quality of life for the elderly. This design highlights the connection between generations and diverse walks of life, collectively working towards the common good. The bold, approachable font enhances this message, while the bright pink and purple gradient treatment emphasises the idea of embracing new possibilities. This versatile purple gradient charity logo functions well across various brand materials, whether as a pattern over images or cropped for different formats.
The social impact website design complements the logo with a dark, innovative aesthetic, using gradients to create a dynamic and engaging experience. The intuitive navigation makes it easy for businesses and entrepreneurs to explore how they can support the foundation’s mission of improving outcomes for vulnerable seniors. Together, these assets form a cohesive identity and effectively communicates their commitment to progress and collaboration, fostering positive social impact.
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