Time to hiss and tell about Viper Australian Underground’s brand identity
Viper Australian Underground is a company that produces wellness, fitness and anti-aging products. They approached us for a viper head logo, business card and email signature that gives off a bold, edgy, and adventurous energy. With their request for a snake to be incorporated into the logo mark, we designed a simple viper head shape that captures the bold and edgy essence. To enhance the snake logo design, we applied a badge-style treatment, with the company name in bold typography surrounding the viper head. For the colour palette, we chose a bright mint green to represent the freshness and wellness aspect of the company, with black adding a touch of sophistication and contrast.
In addition to the logo, we also designed business cards and an email signature. The business cards feature a black and green colour scheme, with die-cut circles that represent bite marks, adding a creative touch to the design. The email signature design is kept simple with icons for the details. Overall, the snake logo design, bite marks business card and email signature design embodies the client’s brand identity of having a bold, edgy, and adventurous spirit.