Putting together the pieces of this marketing puzzle
Specialist recruitment consultancy Placement Co asked us to develop a new logo that would represent their approach to helping companies find the right talent. As well as designing a logo with a puzzle piece theme, we also produced an email signature and website.
Talented rabbits designing a logo for talent experts
The team at Placement Co wanted a new logo that represented the values of the brand and the approach the company takes when helping organisations identify and recruit new employees. Specifically, they go further than simply filling jobs, instead building meaningful networks of people that, in turn, develop long-lasting careers.
After brainstorming ideas, we decided a puzzle piece would be the perfect logomark to reflect The Placement Co approach when finding the right fit for both companies and candidates alike.
We didn’t just create a standard puzzle piece for the logomark, instead using negative space to create the appearance of a person. This shape of a person reflects the people the company helps as well as the services they provide to support companies in their search for the right talent. We used a sans serif typeface for the company name, and orange for the logomark image as orange portrays positivity, creativity, and approachability.
Using the new recruitment logo to design an email signature
We then used the new puzzle-shape logo to create additional marketing and branding materials for The Placement Co, including signs for the office and an email signature. The email signature is crisp and clear to present the essential contact information while staying within the style of the new logo.
Recruitment branding with a new one-page website
Our team of experts in one-page website design in Auckland then developed a new website for The Placement Co to highlight the professionalism of the company and the services it provides. We used a one-page design with a sticky sidebar that makes the site ultra-simple to navigate. The black, white, and orange palette, meanwhile, presents a vibrant, modern, and clean appearance.