Strengthening a brand with bespoke presentation folder design
The presentation folder design reinforces the clean, modern and minimal architecture that Gaze commercial offer their customers. This provided them with the perfect on brand solution to hold any print collateral or documents that they hand out.
Powerful presentation folder design
Gaze Commercial were keen to grab attention from prospects with an engaging presentation folder design. The good folks at Gaze have been providing NZ with leading architecture for over 35 years. Understandably, they wanted to work with a graphic designer NZ businesses have come to grow and trust over time. Their team works nationwide on anything from commercial design and builds, through to seismic strengthening.
We collaborated with them to create a sleek addition to their communications materials. The striking result takes their business to another level of professionalism.
When handed out, they help to create a positive first impression and build confidence in their company, and their capability to meet their clients’ needs.
Using only the simple colour palette from their logo, professional typography and clean lines, we created a presentation folder design that assisted in communicating their message and created an impact.
To strengthen the brand language, we also developed some custom icons to clearly display their service on offer. Their statement stands confident, surrounded by negative space, and aids in supporting the brand promise without distraction.
The minimalist design underscores the team’s simple and lightweight solutions and the bold, modern style helps to convey their innovative personality.
We wanted to take the Gaze Commercial presentation folders to a place worthy of their ambition and vision as a nationwide leader in architectural design.
Delivering results beyond presentation folders
The project continued with the designing and printing of new A4 flyers. From the presentation folders, we developed a consistent design standard to carry throughout any additional marketing material.
We took advantage of their bold and uplifting colour palette once again. Our designers used Gaze’s bright red to underpin their swift and confident brand personality and paired this with black to aid in brand recognition.
Through the use of full page imagery, engaging headlines and spacious design – we created a flyer that showcases and details their services further, ultimately leading prospects to getting in touch.