Keeping it simple with modern plumbing website design
In sink is a small plumbing business in Wellington. Already flush with work (yep, an unabashed pun from your friends here at White Rabbit), they didn’t need a large or complex website designed to attract as many clients as possible. Instead, they wanted a simple, single-page website design that was professional yet understated, and modern without information overload.
At White Rabbit, we have experience in both one-page website design and plumber website design, so In sink asked us to create their new website. We worked with the team at In sink to create a website that was minimalist while also properly representing the brand.
SERVICES
Using subtlety to create visual appeal and interest
While the website needed to have a minimalist appearance, it also had to display key information about In sink and the services it provides. We also had to include a call to action with a form to make it straightforward for customers to get in touch.
We laid out the page to make it easy to scroll and find information. We also enhanced the navigation using anchor links in the menu. When a user clicks on a menu item, the page smoothly and automatically scrolls to the section the user wants to view without opening a new page. This is a subtle but important usability feature of the site.
Optimising plumbing website branding and user experience
Our team added contemporary icons to the design to highlight the key services offered by In sink. The blue colour in the company’s branding was applied to these icons in addition to other areas of the one-page site. This ensured brand consistency with the new website design while also enhancing the visual appeal for visitors.
On all sizes of screen, the professionalism and quality of the company are not lost in the minimalist design. As a result, the website we created met all the requirements of our customer, whether the site is viewed on a desktop, tablet, or mobile device. If you are looking for plumbing website inspiration, get in contact with us at White Rabbit to speak to one of our experts about achieving your online objectives.