Getting the Pacific details spot-on in this design project
F'ine Pasifika Aotearoa Trust asked us to create a range of new branding materials, including a new logo. The logo was the central element, with the finished design representing the Trust's priorities and reflecting the heritage of those with Pacific ethnicity.
Our bunnies were riding waves of creativity to design this new logo
F’INE Pasifika Aotearoa Trust advocates for all Pasifika people. It plays an important role in the communities it serves, and it believes everyone should be supported to reach their full potential. The Trust asked us to design a new logo that was trustworthy, representative, and reflective of a person’s journey, particularly those in the Pasifika MVPFAFF / LGBTQI+ community.
We achieved this objective by designing a logomark that was simple in appearance, but that also featured multiple elements and layers of meaning to ensure it would resonate with individuals and groups from the Pacific region and with Pacific heritage. Our designers specialise in creating meaningful logo design NZ organisations can thrive on.
Non-profit branding and logo design that gets attention
The main element of the logomark is the canoe (vaka). The canoe is a representation of journey and discovery and was designed to resonate with the journey of a person seeking support.
The design also incorporates the five elements: the frigatebird for air, the sun for fire, wavey lines for water, the patterned bottom right quadrant for earth, and the white space between the earth/water and other elements for the sky/heavens.
High-quality Pasifika branding by our experienced design bunnies
The colours used in the logo and brand image that we designed are central to the message. Specifically (rather, Pacifically), we selected colours inspired by nature. We then applied different colour combinations to create a vibrant appearance across the different brand elements.
We also created a branding guidelines document to ensure consistency is maintained when new materials are developed in the future.
Applying the logo and branding across a range of materials
If you’re looking for a graphic designer in NZ to create an eye-catching and highly representative logo, look no further. The branding we created also gave our designers plenty of scope when applying the new branding style to the Trust’s other materials.
For the letterhead and business cards, we kept the design simple and clean, applying the logomark in orange over green to create a fantastic contrast and bring out the culture of the brand. We applied this same contrast treatment to the vehicle signage with orange on black elements to stand out on the road.
Using orange on the staff ID tags was a deliberate decision by our designers to maximise the visibility of the tags in any setting or situation.
Designing a presentation template using brand colours and typography
The design of the presentation template help present information in a concise way. We utilised the brand colours to create background treatments and the brand font to display titles clearly. The template was set up so future staff can use and present to an audience with confidence.
We ensured we covered the basics of a presentation template such as heading pages, space for imagery and quote treatments.
Creating a trifold brochure and email signature using the new logo design of this charity
Designing a trifold brochure was also part of the project. We used strong and unique photography to both engage the reader and build trust and familiarity with the brand. The strong logomark on the natural orange background also makes an impact and builds rapport with the reader.
The email signature we designed presents a highly professional appearance, with crisp and clean information, an image of the sender, and the new logomark of the brand.
Impactful and appealing non-profit web design
The final but equally important part of this large branding project was to develop a new website for F’INE. The website had to get across the Trust’s key messages and make a lasting impression.
We made strong use of the brand colours we selected earlier in the project to create the new website. These natural colours resonate with the audience and are welcoming and inviting. They also provide the perfect background for the information displayed on the website, which appears as clear and crisp primarily white text.
We also brought in the visual style of the logo, with its round shapes and ocean-related features. Expanding on these curvy, rounded shapes provides a vibrant, inviting, and engaging aestetic This not only creates a unique appearance for the site, but also makes a deeper connection with the brand message.