Cromont Mortgages, a company dedicated to connecting people with excellent financial solutions to help them achieve their goals, approached our team with a clear vision for their new finance website. We carefully considered their target audience and their goals. We wanted to ensure that the mortgage website design would not only make a strong impression, but also be user-friendly and visually appealing.
One of the key elements we incorporated into the website design was the use of large full-width scenic photography as hero treatments. These captivating images were carefully selected to evoke emotions and create a connection with the audience. The use of clean typography throughout the website ensured that the content was easy to read and visually appealing. We also utilised black backgrounds on some sections of the website to create contrast and separate content. This technique not only added visual interest, but also helped to guide users’ attention to important information. The black and white treatment produces a sophisticated look and feel to align with Cromont Mortgages’ desire for a modern website.