A bunny's positive report on this annual report design project
Our team successfully designed an annual report for Ngā Maunga Whakahii o Kaipara Development Trust. We used a river theme, stunning images of the local region, and carefully laid out information, statistics, and figures that take the reader on a journey.
Taking Māori annual report design to the next level
At White Rabbit, we believe annual reports can be much more than bland documents with page after page of data. With a professional design that gets to the heart of the intended message, annual reports can take the reader on a journey that celebrates the company’s successes, provides information, and highlights opportunities for the future.
We created an annual report based on these principles for the Ngā Maunga Whakahii o Kaipara Development Trust. It is an organisation that helps protect and grow the assets of Ngāti Whatua o Kaipara for the benefit of the local community.
The Ngā Maunga Whakahii o Kaipara Development Trust is a large and diverse organisation, making the annual report a highly important document for delivering information to its partners and community.
Every year, the Trust selects a theme for its annual report that reflects the distinct culture and natural landscape of Kaipara. The theme for this annual report was awa, which is river in Māori. This theme provided our designers with an excellent foundation to create the design for the report.
To highlight the theme and make the report more engaging for readers, we used full-page and double-page images in the report's design.
Modern and professional annual report design
The titles for the various sections in the report were printed over full-spread images alongside a proverb. The images were of the local area and were in keeping with the river theme.
Our designers used the unique Māori motif of the Trust throughout the report, including behind many of the images. The colour scheme features personable and professional navy and light blue tones, and we used a clean and modern font for the text. We also designed an infographic using a grid layout, attractive illustrations, and bold numbers to outline the key figures.
With the design finished, the annual report was printed on high-quality satin matt paper to fully round off the professionalism of the design.