Engaging, exciting, ear-resistible use of the letter E for this new logo
Refined Marketing provides marketing services to various clients. Its brand image is essential to its success, so its logo had to be as creative, interesting, and memorable as possible. The team at Refined Marketing asked us to create a logo that delivered on all these requirements. With the brief we were provided with, our designers decided the best approach would be to create a wordmark logo.
Wordmark logos are memorable, so they are excellent for boosting brand recognition, particularly in highly competitive industries. They also have character and timeless appeal. For Refined Marketing, we focused on the letter E.
A refined rabbit producing a refined logo for this marketing company
The letter E was the perfect choice because it appears as the second and second to last letter in the word “refined”. This creates excellent symmetry, and it provided our Auckland logo designers with a good level of scope when designing the wordmark. The aim was to produce a filter-like effect with a custom icon to replace the letter Es while ensuring the word remained legible.
We achieved this in our final design with the use of three horizontal straight lines. Those lines have the same letter stroke thickness as the typeface, as well as the same unique characteristics (such as the slope at the end of the lines). This produced a wordmark with an unmistakeable creative flair.
Designing digital marketing agency logos with creative flair
The logo we created for Refined Marketing demonstrates cleverness, modern thinking, and approachability, characteristics that are important to the brand. We then used this logo to design new business cards for the company. This included adding the logo to the front of the card with a strong blue background and white typeface. The effect is striking.
White and blue corporate business card design
The reverse side of the business cards has a white background with the contact information printed using the blue colour palette. We also added illustrated icons to highlight each contact element. A connection was kept with the logo, too, with the redesigned letter E shape featuring in the top right corner of the card.
Filtering out the clutter to create a stylish new marketing website
We also used the new logo and branding as the foundation for the new website we designed for Refined Marketing. We kept the design simple, with strong marketing messages, colour scheme consistency, and easy navigation. Also, when viewed on a mobile device, the menu reflects the E design in the logo.
