Our journey to design a title treatment and website for an AI film
The Happy Hīkoi is an immersive educational project designed to unlock historical stories through film storytelling and AI. The team approached us for a title treatment design and a creative website to promote the initiative. The site needed a modern and welcoming look that enhances the AI imagery used within the project.
For the title treatment design, our Auckland design agency created a simple wordmark with unique notches to symbolise journeys and stories. These notches in the logo design also evoke traditional Māori carvings, reflecting the cultural richness of the project. The hero section of the AI film website design features a dynamic gallery of images depicting various historical stories. These AI-generated images interchange with a subtle fade effect, creating a captivating visual experience. Scrolling effects throughout the page bring help support the accompanying text, enhancing the overall narrative.
The film website design is modern and user-friendly, making it easy for visitors to navigate and engage with the content. The contrasting colours of deep green and beige provide an earthy effect that ties in with the project’s theme of exploring the rich stories and surroundings of New Zealand. The title treatment and website together provide a strong visual foundation that connects users to the The Happy Hīkoi that will be sure to spark interest and encourage users to participate.
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