Lifting the branding of this leading crane hire company
When Prestige Cranes asked us to design a new logo, we knew it would need to be effective on everything from large construction machinery to a website being viewed on a small phone screen. The crane logo design that we created achieves this goal.
Reaching high in this logo design and branding project
Prestige Cranes offers crane and machinery hire solutions for construction companies, residential homeowners, and everyone in between. We were tasked with creating a new logo. That always means developing a design that will make an impact, but this requirement was enhanced by the fact the logo would appear on the large cranes and other machinery in the Prestige Cranes’ fleet.
We used large and bold letters to create a wide logo using the company name. This has two main effects. First, it ensures the logo is legible and looks appropriate on construction machinery. Secondly, it reflects the solid, trustworthy, and sturdy nature of the business.
To finish off the logo’s design, we linked the middle letters to add an additional layer of uniqueness, while also selecting a yellow and black colour palette that fits perfectly with the construction industry.
We then used this logo design and colour scheme to design new business cards for the team at Prestige Cranes. The design features black on yellow on one side and yellow/white on black on the reverse. We also applied a minimal, no-nonsense typographic design for the contact details that would work well in the construction industry.
Crane company branding and website design
With the crane hire logo and business card designs complete, our designers started work on a new website for Prestige Cranes. We focused on creating a modern look that emphasised the services and credibility of the company.
Strong imagery was used throughout the website to showcase the machines available in the fleet and demonstrate experience. Understanding the users of the website could access it on a range of devices, we also optimised the site for any size of screen.
Crane company email signature design
Email signatures are a sometimes-forgotten branding tool, but they can be highly effective given the importance of emails in most businesses. For Prestige Cranes, we created an email signature that strongly emphasized the branding with a crisp and clean design.
To discuss your requirements for logo design, business cards, website design, or anything else, please get in touch.