Building an attention-grabbing site for this leading building company
Farrell Construction needed a fast, modern, and easy-to-use website so potential customers could see the services they offer and the standard of work they deliver on projects. The website we built enhanced the online presence of this leading Canterbury building company.
Good foundations and a high standard of finish
Farrell Construction is a highly respected and award-winning construction company because of the standard of its workmanship. This starts from building good foundations and then ensuring quality is maintained through every step of the build, up to and including the finishing touches. When they came to us at White Rabbit, they wanted a new website to better showcase their capabilities.
We have a lot of experience designing building and construction websites. Therefore, we know the process of great website design has similarities with constructing a new building. For Farrell Construction’s website, we adopted all industry best practice standards to ensure a top-quality result.
Five hop step process for construction company website design
Our designers met with the client team to go through construction website examples and get an understanding of what made the company tick. We quickly understood the focus was on craftsmanship and maintaining the highest standards of excellence. We then moved on to planning the build and developing wireframes of the design.
Once the wireframe was approved, we created a mock-up before moving on to develop the website. We used a simple and user-friendly layout to make the website easy to navigate, and we added galleries for each project to show off the company’s past successes. After a final quality check, we were ready for the final step – launch.
The best construction company websites have large images featuring high-quality photos. We used this approach for Farrell Construction.
Building for online success
Our designers put a large emphasis on images for the new Farrell Construction website. This included adding gallery functionality to the website with a bespoke gallery page design to ensure potential customers could fully appreciate the company’s capabilities.
We also wanted to make sure the website we were building stood out as more beautiful and impactful than other construction contractor websites on the internet. We did this by using full-width images in the header sections alongside a simple font.
The images help to capitate customers from the moment they arrive at the website. The simple font and easy-to-use layout ensures the information is easy to read, whatever the device.