How to mako a connection with good branding design
Mako Cartage asked us to design a creative logo for their water tank cleaning business. We decided to make it a wordmark logo to create ablend of simplicity and creativity. This formula always helps us create logo designs in Auckland that perfectly set the tone for your business
Our starting point was the inspiration for the company name – the mako shark. The concept from our designers was to replace the letter A in Mako with a fin design. This subtle change would make a connection in the minds of customers. With that as the concept, we chose a typeface for the rest of the letters, selecting one that was legible and would be easy to work with.
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Clever and subtle shark fin wordmark logo design
With the fin concept and typeface settled, we started exploring ways to replace the letter A with a shark fin. In doing so, we followed typographic rules and utilised curves that matched the typeface, ensuring a seamless blend between the shark fin A and the rest of the letters.
As for the colour scheme, we used an eye-catching red tone for the main part of the company with an ocean-inspired blue for the word Tanks. The blue provides an excellent contrast to the red while also making a further connection to water and the inspiration behind the company name.
Creating marketing designs for a water tank cleaning company
With the logo finalised, we started designing other marketing materials for Mako Cartage to use. This included coffee mugs, invoice booklets, and other elements. We also created a one-page website design NZ clients would be drawn to.
Designing beautiful one-page websites for small businesses
Clean one-page website design can be highly effective. This is the route we took with Mako Cartage, creating a design that would showcase the logo and company branding, while also making a connection with customers. We used wave elements to break up the sections on the page, and the website was fully responsive to work on any device.
We also incorporated strong calls to action and an intuitive flow. If you need a logo, branding, or website design for your business, get in touch with us today.
