Design, eat candy, sleep, repeat
We’d take candy over carrots and lettuce every day – there, we said it! We are rabbits and we love candy! This logo and packaging design project was pretty cool to work on too. It was to create a new visual identity for the product CuppaCandy which is, yep, cups of candy!
We felt the only approach was to go down the playful route, creating a logo design that would really stand out on all packaging and marketing materials. To do this we used the familiar and versatile Cooper Black font with its curved letters which we arranged to fully occupy the space and attract attention.
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Clever and unique candy and confectionary packaging design (with monsters)
With the logo created, our team started work to design the packaging – the candy cups. The first job was to design cute monsters that would appear on the candy cup packaging design, adding personality and fun to the brand, and making it as appealing as possible to the target audience.
The monster character designs that we created are all friendly and charming, and they all look hungry for candy. We created similar designs for the company’s sister brand, CuppaCookie.
Then came the really fun part – adding the monster designs to the cups that would become CuppaCandy’s packaging. Firstly, the images were printed over transparent cups. We also made the mouths of the monsters extra-wide – cartoonishly wide. This made the monsters look even more endearing, but it also made it possible to peer into the mouths of the monsters to see all the delicious sweets inside the cups.
Designing modern flat monster and creature illustrations
The colour scheme we used in the design of the logo, illustrations, and packaging was a crucial part of the overall effect. We went for a pastel palette that (wait for it…) sugar-coated the design in perfect harmony with the candies inside the cups.
While not every design project involves candy, we always go all-in with creativity to ensure maximum impact for our customers. Please get in touch with our Auckland design studio today to discuss your requirements.
