Designing a buttery smooth brand identity

Wooden butter conditioner appliance with logo design applied

Our bunnies aimed to spread joy with this logo design for a butter product

Smoothly is an innovative company that produced a product to regulate the temperature of butter. When Smoothly approached our design agency for a brand identity that reflected their expertise in the butter industry, we knew we had to create a look that was not only smooth, but also friendly and inviting. Our graphic designers came up with a concept that perfectly captured the essence of the brand. We combined the iconic butter curls, those luscious, creamy ribbons that we all love, with a smiley face, creating a unique and memorable visual element. The elliptical shape of the design adds a dynamic quality to the composition, giving it a sense of movement and energy. The typeface chosen for the brand identity is carefully selected to match the rounded endpoints of the butter curl, creating a consistent and harmonious look.

When we produced the business cards, we incorporated rounded corners to further enhance the friendly and approachable vibe of the brand. We also added butter texture imagery throughout the business cards and social media templates, giving it a rich and indulgent feel. The overall look is cohesive and consistent with the brand identity, creating a strong brand presence across different platforms.


Clever butter logo design using a butter curl and smiley face for inspiration
Brand guidelines in Auckland, NZ
Smooth matt laminate rounded corner business card design
High quality rounded corner business cards in New Zealand
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Beautiful business cards for butter product
Beautiful friendly social media templates, tailored to branding
Quote text design for social media templates and brand consistency
Professional footpath sign company in Auckland, NZ
Smooth logo design featured on wooden kitchen appliance

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