Getting under the surface to construct this new logo
Under Construction is a respected building company that specialises in new builds, renovations, and rural construction projects. It wanted a new logo that would reflect the expertise and extensive experience that the company offers.
Our Auckland design agency created a logo concept that is at the same time bold and clever, incorporating the initials of the company name to create a logomark. This logomark is clearly a U and C, but it also takes the shape of a construction frame or house.
SERVICES
- Logo Design
- Signage
- Vehicle Graphics
- Promo
Using U and C letters to design a blue construction logo
As well as the U and C logomark, we also used a strong sans serif typeface for the company name. The colour palette our designers selected included blue and black. The logomark, typeface, and colour palette combined creates a dominant logo that reflects honesty, professionalism, and reliability. The design also clearly reflects the construction industry, ensuring maximum impact for the company.
While designing the logo, we also considered where the logo would be used, so we ensured the design was as versatile as possible. For example, the logo is just as striking on a black background with white text as it is on a white background with black text. The blue logomark is effective in both variations, providing the company with multiple options when it comes to using the logo.
Blue renovation and new build construction company branding
With the logo design created, our designers began applying it on a range of promotional materials. This included on building signage, as well as vehicle graphics. On the company’s vehicles, we made effective use of the blue from the colour palette to make the logo stand out even further.
We also created coasters with the circular version of the logo and other marketing materials.
We can use our expertise to create a new logo for your brand too. Get in touch today to discuss your requirements.
