Laying the foundation and nailing the visuals of this building company logo
Hurley Building and Developments is a family-owned business that specialises in commercial building projects and high-end architectural builds. It wanted a new logo design that was memorable, luxurious, and reflected both of these specialisms. Our team focused on achieving these goals by creating a negative space design that would be a central component of the logo.
Our design agency created the negative space using the letter H from the Hurley Building and Developments name. We did this by making the H visible in the negative space between the shapes of the buildings. Those buildings represent both commercial and residential construction expertise.
SERVICES
- Logo Design
- Business Cards
- Signage
- Promo
Finding a H in the builders’ cracks
Our designers further highlighted the H in the negative space between the buildings through the chosen colour palette. This colours also added to the sense of luxury and high-end design, two features that are also important to the brand. This helps build confidence in customers that Hurley Building and Developments has the expertise to deliver demanding construction projects.
The typeface also has a modern and luxurious appearance, with unique line shapes on the lettering to grab attention even further. The contrast in colours between the H and the company name is also highly effective.
House and commercial building company logo and signage design
Hurley Building and Developments also asked us to create signage based on the new logo and branding that we had developed. As the logo itself is so creative with subtle but effective elements to get attention, the signs themselves could have a simple design focused on the luxurious colour palette and new graphic logo design. On all the designs, the negative space helps put a spotlight on the core message.
High-end builder business cards from your favourite design Rabbits
In addition to designing signage, business cards and other marketing collateral, we also created coasters that are perfect for that cold beer after a long day on the construction site. With all the elements that we developed, branding consistency was maintained. To discuss your requirements for a H logo design or any other logo design feature, get in touch with NZ’s logo design experts at White Rabbit.