Creating a well-groomed pricing list brochure and appointment card
Like many businesses, Haus of Zeus offers a range of services, all at different prices. They also operate on an appointment basis. They asked us to design two important elements of their marketing collateral – a pricing list brochure and an appointment card. The sleek, high-end design we created helps keep customers connected.
Giving a shih tzu about design for local businesses
Great design is important for local businesses as it differentiates you from your competitors and highlights your commitment to quality. Haus of Zeus is a small, local business that wanted a professional design for its appointment cards and pricing list brochure. Both are regularly given to customers, so provide the company with an excellent marketing opportunity.
The tone of the pricing list and appointment cards was to be sleek with clear information as they are both functional tools in the business as well as being marketing collateral. The design also had to appeal to dog owners with an unmistakeable doggy-business appearance.
The logo for Haus of Zeus is quite dominant, so we opted for a minimal layout to provide a strong emphasis on the content.
Taking care of the design with a simple black and white menu
To help the information stand out on both the price list brochure and the appointment cards, we used a sleek black background. We used a stylish and contemporary font and divided each of the pricing elements into sections to create easy to read focal points. For the pricing brochure, there was a lot of information to include, but the layout and spacing out of the elements ensured a clutter-free appearance.
To connect the pricing brochure to the dog daycare and grooming industry, we added paw illustrations. They were included subtly and in a way that enhanced the information on the card even further.
Dog wash and grooming menu design with spot UV effect
Our designers wanted the content of the pricing list and appointment card to be the main focus, but they also wanted the logo to stand out too. The logo also presented an opportunity to enhance the premium effect of the design. We did this by adding a spot UV effect to the logo to lift it from the page and attract the attention of readers.
The overall effect of the new pricing list and appointment cards demonstrates a passion for pets that resonates with the local dog-loving community. It also demonstrates the quality of the services offered through high-end design.
Functional documents that can build rapport with customers
Businesses in lots of industries use appointment cards while also having price lists either displayed at the company location or handed out to customers. The marketing potential of these types of documents should not be underestimated.
If you are looking for black and white monotone poster or menu design, whether for a dog grooming service or any other type of business, get in touch with us at White Rabbit. We’ll create a design that connects with your customers.