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Why you should use HTML email
Why you should use HTML email signatures
The right email signature can make a real difference to your business’ marketing efforts. After all, the average office worker gets hundreds of emails a month!
That empty space at the bottom of each message is valuable digital real estate. If you’re simply closing your emails with “best regards” and a name, it’s time to start thinking about putting your business’ pawprint on with an HTML email signature.
Whether you’re a sole provider running a bun-man show or in charge of an enormous international warren of letters, the right email signature’s a great way to boost your brand’s online presence, build recognition, and drive traffic to your site.
Why should I use an email signature?
In this digital age, emails are one of the most common ways your company will communicate with its prospects.
That means that every message you send is a professional interaction that acts as an ambassador for your brand.
That’s why the right email signature matters. It’ll help you reflect who you are and what you value, while reinforcing the image of your brand as a credible, professional organisation.
After all, why not make use of all that valuable space at the bottom of your message?
After all, why not make use of all that valuable space at the bottom of your message? You can turn it into an effective digital signpost that connects your readers to landing pages, promotions, or your social media profiles.
Now those are some great ways to drive your digital visibility and compel your readers to get in touch.
Why can’t I just use a picture?
Thinking it’s more effective to just put a picture in instead? Think again.
As sleek as they might seem, image-only email signatures are far from the best choice.
Email filters work on the assumption that emails should contain more text than photos. That means that when you use an image as your signature, your message’s text:image ratio falls, which makes it more likely to be flagged as spam.
That means that using an image for your email signature might stop your messages from reaching your recipient’s inbox at all!
And if your recipient has image blocking turned on, your signature won’t appear. That’s a waste of your efforts and will make your brand look less professional.
Plus, if your images and logos do make it through, they’ll often show up as attachments to the email, especially on a mobile device. In contrast, using HTML for your signature will ensure that any accompanying graphics are always embedded in the message itself.
Get the best of both worlds
Using an HTML email signature doesn’t mean you’ve got to say goodbye to pictures altogether. There’s plenty of options for coding images in alongside plain text.
You could put in an image of your company’s logo to help build greater brand recognition. Employee photos are also a great way to lend a personal touch to your email, especially if it’s been sent from a customer-facing team, like your sales department.
Good design takes both form and function into consideration. A great HTML email signature can be aesthetically appealing, engaging, and informative, while developing a real professional (or paw-fessional) image for your brand.
What are the benefits of using an HTML email signature?
A professionally designed HTML email signature makes a statement. It says that you’re legitimate. It says that you’re credible and professional. It emphasises who your brand is and reinforces its identity.
HTML also offers powerful options for cross-platform design. Unlike a plain text signature, when you use HTML, the choices for colours, fonts, and symbols are almost endless. That’s why it’s fantastic if you’re looking for a custom design that’s totally aligned to your brand.
Plus, you’ll get great functionality with HTML. Your signature can include links to your website, or even promotional offerings or landing pages. It can feature clickable phone numbers or icons of social media platforms. Those are great ways for driving your recipients further down the sales funnel.
Looking for a great email signature? Just follow the White Rabbit
Here at White Rabbit, we’re all about great design. Our clever bunnies know just what to do to make every pixel in your signature picture-perfect.
We’ll combine our powerful knowledge of coding brilliance with our flair for design to create a signature that looks great and works better. No need to be concerned about omni-channel effectiveness. Your signature will be mobile-friendly and work wonders, whether it’s on a desktop, tablet, or other mobile device.
Your signature will be mobile-friendly and work wonders, whether it’s on a desktop, tablet, or other mobile device.
That way, you’ll get a consistent, powerful piece of brand marketing that’ll help your message stand out from the rest of the inbox.
Just get in touch with our burrow at 0800 WHITE RABBIT (0800 944 837) to find out more.