Creating meaningful connections through a purple M logo design
Mahia is a tech recruitment business that values relationships with their clients. They entrusted us with crafting their recruitment wordmark logo design and collateral. It was important to achieve a contemporary and meaningful identity that would resonate with the business and clients.
We designed the logo to integrate a strong icon with the wordmark. The ‘M’ symbolises coming together, people, and moving forward. It can be utilised as a standalone, becoming a versatile brand device to be used across collateral. The typeface applied is bold, confident, and strong, reflecting Mahia’s formidable presence in the recruitment space. The deep greens represent growth and development, balanced with a pop of purple to give the brand a cutting-edge feel. We evolved the brand by creating a pattern from the letter ‘M’ to subtly reference Māori designs, offering a modern take on a tukutuku weaving pattern as a connection to the collaborative nature of Mahia.
We extended this meaningful design to their business cards and email signatures, ensuring consistency across all touchpoints. The elegant recruitment one page website design features sections with light and dark backgrounds, utilising typography throughout. Through these thoughtful design elements, we achieved a contemporary and meaningful identity for Mahia, aligning with their vision and strengthening their brand presence in the tech recruitment industry.
