Amping up the creativity with logo and business card design

Well-established electrical provider Cascade Electrical asked us to create a new logo for their brand and then translate the design into a new business card. We designed a logo that reflects the company's focus on customers before creating striking and memorable business cards.

Plugging our expertise into Cascade Electrical to design a new logo

Cascade Electrical has been trusted with providing electrical services to its residential and commercial customers for over 20 years. The team wanted to work with a trusted NZ graphic design agency to create a new logo for the company, with the new design better reflecting the company’s values and relationship with customers.

Our team focused on the customer-centred nature of the Cascade Electrical philosophy. It is a company that is approachable, trusted, and reliable, so we made sure these qualities were represented in the logo we designed. The starting point was to design a new logo mark.

Face logo design similar to a switch for an electrical company
Our designers developed a clever electrical socket logo design that makes the Cascade Electrical brand stand out.

Sparking a positive reaction with a power socket logo mark

The logo mark we created clearly has the appearance of an electrical socket. It is also a happy face, making the logo friendly and warm while also demonstrating reliability and a customer-focused approach. We used a bold, rounded, and modern typeface for the company name, with a vibrant colour palette that includes a strong red shade and a deep and rich dark blue. The contrast of the colours is striking and completes the dynamic, polished, and professional appearance of the logo.

Our team then turned their attention to the other requirements for this electrical company branding project, including designing new business cards.

Face switch icon design for an electricity company
Stacks of blue and red business cards for an electrical company
Back of a shirt showing a face symbolising a switch for an electrical company

Making an impression with electrician business card design

The logo mark was the main feature of the business cards, dominating the reverse side with a dark background. We then used a light background version of the logo on the main side, with the contact information clearly displayed on a contrasting white background.

Our team also created other designs for the Cascade Electrical project, including new uniform designs and signage.

If you need a new logo design in NZ or any other design services for your electrical company, we can help at White Rabbit. We’ll make sure the designs we create capture the ethos of your brand and make a connection with your customers.

Lightbox signage displaying an electrical logo with red face icon as the logomark

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