Some businesses treat print marketing materials like last season’s carrots — overlooked, under-appreciated, and left to wilt. Big mistake. In an age where inboxes overflow and digital ads multiply faster than rabbits, print still cuts through the noise. Tangible, memorable, and trusted, print is the secret weapon that turns “just browsing” into “shut up and take my money.”
If you’re hopping around wondering which materials actually drive sales, this guide digs deep. From humble business cards to larger-than-life signage, these ten classics prove that print is very much alive and kicking.
If burrowing through all the design and printing options feels daunting, that’s where White Rabbit comes in. As a full-service design agency, we create everything from brochures to packaging design, helping Kiwi businesses present a unified, unforgettable identity.
Why print marketing materials still matter
You wouldn’t plant a carrot patch with just one carrot — so why build a brand with only digital assets? Print marketing materials fill the gaps digital can’t reach, leaving a lasting paw-print on customers.
The tangible value of physical marketing materials
People trust what they can touch. A sturdy card, glossy catalogue, or textured booklet signals investment and professionalism. These physical marketing materials engage more senses than a banner ad ever could — sight, touch, sometimes even smell with luxury finishes.
The value of print advertising in New Zealand
In New Zealand, local visibility matters. The value of print advertising in New Zealand is huge for real estate agents, tourism operators, and boutique retailers who rely on community trust. A flyer in a letterbox or a poster at the local café often works harder than an Instagram ad that vanishes in 24 hours.
How print complements digital campaigns
Think of print as the rabbit hole that leads online. QR codes on flyers, postcards linking to websites, catalogues nudging customers toward ecommerce — print doesn’t compete with digital, it supercharges it.
1. Business cards – small but mighty business marketing products
Business cards are like rabbit snacks: small, portable, but surprisingly powerful. Even in the digital era, they’re essential business marketing products for networking and brand recall.
Modern features that boost sales (QR codes, unique finishes)
Today’s cards aren’t just rectangles with names. Add QR codes to link straight to your website design or LinkedIn. Use finishes like embossing, metallic foils, or die-cuts to make your card hop out of the pile.
When and where to use business cards effectively
Perfect for trade shows, conferences, or even tucked into product packaging. Business cards work best when they feel like a handshake that lingers.
2. Brochures – A staple of the best marketing print materials
If business cards are snacks, brochures are a full rabbit feast. They’re still one of the best marketing print materials for showcasing depth.
Popular fold styles and their uses
Tri-folds are compact and neat, z-folds allow unfolding drama, and gatefolds create a “ta-da!” effect. Each fold style can help structure complex information in digestible bites.
Brochures for trade shows, retail and service businesses
From real estate listings to spa menus, brochures give customers something tangible to take home and browse. White Rabbit’s brochure design services ensure no fold is wasted space.
3. Flyers – affordable and high-impact physical marketing materials
Flyers are the energetic bunnies of print: fast, cheap, and great at multiplying. As physical marketing materials, they’re ideal for spreading news about sales, openings, or events.
Effective distribution strategies for flyers
Don’t just scatter them like carrot tops in the wind. Target your audience: gyms for fitness promos, cafés for local events, letterbox drops for suburban sales.
Designing flyers that drive quick action
Keep the design bold and simple. Add a strong call-to-action like “Visit us today for 20% off.” Bonus tip: QR codes make measuring flyer success easier than counting baby rabbits.
4. Postcards – direct mail that delivers results
Postcards are short, sweet, and direct. They’re also highly effective personalized marketing materials when tailored with names or custom offers.
Why postcards have a high ROI
Unlike envelopes, postcards are read instantly. Studies show direct mail still enjoys higher open rates than most email campaigns.
Personalized options for better engagement
Add first names, unique codes, or seasonal designs. A Christmas postcard feels thoughtful, while a “we miss you” card nudges past customers back to the burrow.
5. Catalogues – tangible shopping experiences that build trust
Catalogues are immersive, trustworthy, and great for showcasing variety.
Showcasing full product ranges
Retailers, fashion houses, and home décor brands thrive on catalogues because customers love flipping through entire collections at once.
Seasonal or limited-time catalogues
Limited runs create urgency. A winter collection or Christmas catalogue signals freshness and exclusivity.
6. Posters – bold statements that attract attention
Posters are the megaphones of print. Perfect for stopping passers-by in their tracks.
Best locations for posters in New Zealand
Gyms, universities, supermarkets, and cafés are all hot spots. In NZ, community noticeboards still thrive — a poster there reaches people you’ll never catch online.
Design tips for maximum visibility
Keep text minimal and visuals punchy. The goal? A rabbit-fast glance should deliver the message clearly.
7. Booklets – storytelling and education in print
Booklets are slow-burn sales tools — like the rabbit that wins the race. They’re excellent for businesses needing more space to explain.
Turning booklets into sales tools
Think product guides, service explanations, or educational content. A well-designed booklet can sit on a desk for months, silently working as a salesperson.
Using booklets to highlight brand narratives
Tell your brand story, showcase case studies, or publish mini-magazines. Storytelling builds trust and loyalty.
8. Presentation folders – professional impressions that stick
Presentation folders are like formal rabbit waistcoats: not flashy, but they make you look sharp.
Customising folders for meetings and pitches
Add branding, pockets, or business card slots. Tailored folders elevate proposals instantly.
Adding inserts to maximise impact
Slip in brochures, testimonials, or pricing sheets. A folder is more than packaging — it’s a portable brand experience.
9. Packaging inserts – personalized marketing materials inside every order
The unboxing experience is today’s rabbit hole of delight. Packaging inserts transform ordinary deliveries into memorable moments.
Thank-you cards and loyalty discounts
Handwritten thank-yous or discount codes show customers they’re valued. Small effort, big loyalty boost.
Enhancing the unboxing experience
From custom illustrations to cheeky notes, inserts create surprise and delight. White Rabbit’s packaging design team helps brands nail the details.
10. Signage – large-scale visibility for businesses
At White Rabbit, we understand that signage is the big bunny of the group — loud, visible, and impossible to miss.
In-store signage for promotions
Think window decals, hanging banners, or point-of-sale displays. In-store signs directly influence purchase decisions.
Outdoor banners and event displays
From street banners to expo backdrops, signage delivers brand recognition at scale.
Trends shaping the future of print marketing materials
The print world isn’t standing still — it’s hopping forward with new trends.
Eco-friendly marketing materials and sustainable printing
Sustainability sells. Recycled paper, soy-based inks, and carbon-neutral printing matter more to today’s eco-aware consumers. Offering eco-friendly marketing materials shows responsibility and forward thinking.
Personalization and variable data printing
Variable data lets businesses customise at scale — names, offers, even images tailored to each recipient. Personalization turns a flyer into a conversation.
Luxury finishes and creative innovation
Foils, embossing, die-cuts, and textured stocks elevate ordinary print into premium experiences. Think golden carrot energy.
How to choose the best marketing print materials for your business
Not every rabbit needs every tool in the burrow. Choosing the right print materials depends on goals, budget, and audience.
Matching materials to target audience and goals
Flyers for fast local buzz, catalogues for retailers, presentation folders for B2B pitches. Align material with audience needs.
Budget considerations and ROI
Balance short-term spend with long-term value. Flyers may be cheap per unit, but booklets linger longer.
Partnering with a full-service design agency
Working with a one-stop agency ensures cohesion. White Rabbit handles everything — logo design, print, illustration, digital — so you’re not juggling multiple suppliers.
Create print marketing materials with White Rabbit
Tired of chasing your own tail? White Rabbit offers everything from brochure design to full start-up business design packages.
Our work speaks for itself — crafted by a team of senior designers, all under one burrow. Contact us today and let’s make your brand unforgettable.