7 hidden benefits of infographics for lead generation (plus 4 tips for avoiding common pitfalls)
When it comes to capturing attention in the digital world, few tools are as effective as a well-crafted infographic.
But did you know that infographics aren’t just about flexing your design chops or making data look pretty? They’re a powerhouse for lead generation too.
Let’s hop into seven hidden benefits of infographics that can supercharge your lead generation efforts.
Visual storytelling that converts
People love stories, and infographics are the perfect way to tell them visually.
Instead of bombarding your audience with walls of text, infographics allow you to weave a compelling narrative that’s easy to follow and hard to forget. This makes them an excellent tool for:
- Telling your brand’s story
- Showcasing a product journey
- Or highlighting key industry trends
Quick Tip: Structure your infographic with a clear beginning, middle, and end to guide your audience through the story. Start with an attention-grabbing headline, follow with supporting visuals and data, and end with a compelling call to action (CTA).
Boosted engagement across platforms
Infographics are social media gold.
They’re easily shareable, eye-catching, and have the potential to go viral.
By creating infographics that resonate with your target audience, you can boost engagement on ultra-popular platforms like LinkedIn, Instagram, and Meta.
Quick Tip: To maximise impact, use platform-specific strategies and designs for every infographic. For instance:
- On Pinterest, infographics with a vertical format perform well.
- On X, a more concise infographic that highlights key points will be more effective.
- On LinkedIn, detailed, professional infographics that showcase industry expertise will outperform the competition.
Improved SEO with backlinks
Search engines love content that others love.
Infographics’ inherent share-ability makes them a fantastic way to earn valuable backlinks. These backlinks signal to search engines that your content is authoritative and relevant, helping you climb the ranks in search results.
Quick Example: Let’s say you run a marketing agency.
You create a comprehensive infographic on content marketing trends that generates a significant increase in backlinks. Over the next year, the same infographic significantly boosts your search engine ranking. The predictable (but still awesome) result? A flood of organic traffic.
Simplified complex concepts
Let’s face it, not everyone has time to read through lengthy whitepapers or detailed blog posts.
Infographics break complex information into digestible, bite-sized pieces. Simplifying complicated, yet essential, information boosts your ability to capture your audience’s attention. Once engaged, you gain additional opportunities to guide them toward conversions.
Quick Tip: Choose the right type of infographic for the content you’re presenting. A flowchart might be ideal for explaining processes, but a comparison infographic would be better suited for weighing alternatives.
Increased brand authority
Consistently producing high-quality infographics can catapult your brand to the top of your industry’s thought leader list. When your audience sees that you can break down intricate topics into visually appealing content, they’ll begin to see your brand as knowledgeable and trustworthy.
The more consistently you use infographics to communicate valuable information in blog posts, whitepapers, and social media campaigns, the higher your brand perception will climb, until your audience sees you as an expert in your field.
Quick Example: Imagine choosing between two financial firms—Firm A and Firm B. Both claim to be experts in the exact service you need.
Firm A
- Publishes a quarterly report.
- It contains a very dry, very dense analysis of the last three months.
- You have to order it by mail. It is not widely read—even within Firm A.
Firm B
- Publishes an informative, enjoyable, and popular infographic every month.
- The infographic clearly and quickly breaks down the most recent market trends.
- It’s on every popular social media site, and can even come directly to your email inbox.
Which firm are you more inclined to reach out to for a consultation?
That’s right—Firm B. Because, over time, their infographics have positioned them as a respected thought leader, increasing their brand trust and fueling leads from clients that enjoy the infographic as much as you do.
Enhanced email marketing campaigns
Infographics aren’t just for your website or social media—they can work wonders in your email marketing campaigns too. Including an infographic in your email can increase open rates and click-through rates, making your emails more effective at driving conversions.
Quick Tip: Use infographics in your newsletters to summarise key points or to present data in a visually appealing way. You can also include a “teaser” infographic in your email that links to the full version on your website, driving traffic back to your site.
Extended content lifespan
One of the best-kept secrets about infographics is their longevity. Unlike some content that has a short shelf life, infographics can often be excellent evergreen content, continuing to drive traffic and generate leads long after they’re published.
You can also easily repurpose your infographics across various channels to boost their lifespan. For example, a single infographic can be broken into a series of social media posts, featured in a webinar, or turned into a downloadable lead magnet.
Quick Tip: Regularly update your infographics to ensure they remain relevant and continue to provide value. A fresh take on an older infographic can breathe new life into your content and keep your audience engaged.
Overcoming 4 common infographic pitfalls
Creating infographics can come with its own set of challenges. Here are some common hurdles and how to overcome them:
- Information overload
It’s easy to get carried away with including too much information.
To avoid this, start by identifying the core message you want to convey. Use visuals to simplify complex data and break down information into smaller, digestible parts. If you find that there’s too much content, consider creating a series of infographics rather than trying to fit everything into one. - Design constraints
Not everyone is a design expert, and that’s okay.
If you’re struggling with the visual aspect of your infographic, consider using professional design tools like Canva or Adobe Spark. If you aren’t comfortable with professional design tools, you can always consider a professional design agency. Alternatively, hiring a professional designer can ensure your infographic is polished and effective. - Balancing creativity with clarity
While it’s important to make your infographic visually appealing, don’t let creativity overshadow clarity. The purpose of an infographic is to communicate information clearly. If a design element is distracting or doesn’t add value, it’s better to simplify it or remove it altogether. - Ensuring mobile compatibility
Tons of users will view your infographic on their mobile devices—so it’s essential to ensure that it’s easy to read on smaller screens. Use large fonts, clear visuals, and ideally, create a mobile-optimized version of your infographic.
Infographics as your lead gen secret weapon
Infographics are more than just a pretty face—they’re a versatile tool that can significantly enhance your lead generation strategy.
From boosting engagement and SEO to simplifying complex concepts and establishing brand authority, the hidden benefits of infographics are too good to ignore. So, if you haven’t already, it’s time to start leveraging the power of infographics to attract and convert more leads.
Ready to create infographics that captivate and convert?
We provide leading infographic design services in NZ. Let’s make it happen. Get in touch today!