The 5 key web pages every business needs

Building a website can go from exciting to overwhelming in the blink of an eye…especially when deciding what pages are essential for your business. 

Here’s the truth you won’t hear from most agencies—you don’t always need a sprawling site to make an impact—you just need five critical pages to make a strong first impression.

In this guide, we’ll break down these must-have pages and show you why each one is a must-have for your business’ success. 

So grab a cup of coffee (or tea, if that’s your thing!) and let’s dive into the nuts and bolts of website building. By the end of this guide, you’ll know exactly which pages your website design needs to hop to the top of your market.

First things first, the home page. 

Think of this as your website’s warm handshake or friendly smile—it’s the first thing visitors see, and you want to make a great first impression. Your home page should be clear, engaging, and give a snapshot of what you’re all about. 

Think of it like a digital storefront for your business; it needs to be inviting and tell your story in a glance.

Why It’s Essential: Your home page is your chance to wow visitors from the get-go. It sets the tone for the rest of your site and gives users an easy way to navigate wherever they need to go next.

Next up, the about page. 

This is where you get to share your journey, your mission, and what makes you stand out. It’s your opportunity to build a connection with your audience, letting them know there’s a real person (or team) behind the brand.

Why It’s Essential: People love a good story. Your about page is where you humanize your brand and build trust, showing visitors why you’re the best fit for their needs.

Here’s where you get to flex those muscles and show off what you do best. 

Your services page is all about clarity—make sure it’s easy for visitors to see what you offer and how you can help them. Keep it straightforward but don’t be afraid to let your personality shine through. 

For businesses offering multiple services or serving diverse audiences, multiple service pages can be a major asset. You’ll avoid overwhelming your audience and increase brand touch points in one move. Remember, the goal here is clarity—not clutter! 

Having multiple service pages also allows you to target multiple keywords and phrases, which is a must for strong search engine rankings. If you’re interested in making the front page, service pages will be essential to making that dream a reality.

Why it’s Essential: This page is crucial because it directly tells visitors how you can solve their problems. Clear, concise, and engaging content here can be the difference between a visitor clicking “Contact” or “Back.”

If you’ve got work to show off, this is where you do it. 

Your portfolio or project page is like your digital brag book, packed with your best work, case studies, or testimonials. It’s one thing to say you’re great at what you do; it’s another to back it up with proof. 

Why It’s Essential: A strong portfolio page adds credibility and gives potential clients a clear picture of what they can expect. It’s like a trust fall in website form—let them see you’ll catch them.

Last but not least, the contact page. 

This is your virtual open door, where you invite visitors to get in touch, ask questions, or even book a consultation. Make it easy, friendly, and straightforward—nobody likes hunting for a way to reach you!

Why It’s Essential: Your contact page is where leads turn into clients. It should be simple, welcoming, and make it as easy as pie for people to get in touch with you.

Now, let’s talk about the one-page website. 

This option is all about simplicity—no frills, no fuss, just everything you need on a single scroll. It’s perfect for startups, freelancers, or anyone who wants a sleek, modern online presence.

Why It’s An Option: A one-page website can be highly effective if you have a clear, concise message and don’t need to break down content into different pages. It’s also easier to maintain and can make for a streamlined user experience. 

But what about user experience? Never fear—quick and convenient navigation that automatically scrolls between sections (rather than opening a separate page) maintains user-friendliness and heightens the impact of websites built on lower budgets. 

But remember, less isn’t always more—if your business requires more detailed content, don’t be afraid to go the multi-page route.

Absolutely! Your website is your space, and as your business grows, your website can—and should—grow with it. Whether you need to add a blog, a FAQ section, or an e-commerce shop, the right partner can build you a site designed to expand to meet your needs. 

Just remember—each page should have a clear purpose and add value to your visitors.

Whether you’re building a 5-page powerhouse or a sleek one-page wonder, the key to a successful website is making sure every page (or section) serves a purpose. 

Your site should be a well-oiled machine, guiding visitors smoothly from one stop to the next and leaving them impressed by your brand.

Remember, your website is more than just a digital brochure—it’s your online home, your virtual handshake, and your chance to shine. And if you ever need a hand figuring out what pages we’re great with website design for small business.

Let’s create something amazing together!