White Rabbit grows leaps & bounds in new Los Angeles office

White Rabbit, a dynamic graphic design agency known for crafting eye-catching logos, engaging websites, standout packaging, and more, is thrilled to announce their entrance into a new and exciting market—Los Angeles, California.

After nine meteoric years, White Rabbit’s world-class design capabilities catapulted them to the top of the New Zealand design industry. Now, a new burrow of brand-builders is bringing their cutting-edge designs and trademark Kiwi flair to Southern California’s vibrant brands and businesses with White Rabbit LA.

Founded in Auckland, New Zealand, White Rabbit has always believed in the power of exceptional design to transform businesses. “I remember being fascinated with packaging and logo designs at a very young age,” said Simon Ellery, White Rabbit’s Creative Director and Founder.

This early interest led Ellery to pursue a career in the design industry. After years of feeling unfulfilled with his 9-5, Ellery took his side hustle full-time with the founding of White Rabbit. A few years later, White Rabbit became a staple of the New Zealand design scene.

Known for creating eye-popping designs for high-profile businesses and start-ups alike, White Rabbit has grown into a hub of design talent and the go-to design firm for companies interested in enhancing their brand image, capturing market share, and driving sales. This reputation for excellence has been built on a foundation of listening closely to clients, understanding their unique challenges, and delivering solutions that exceed expectations.

White Rabbit’s growth has also been fueled by its commitment to continuous learning and adaptation. The design world is ever-changing, and staying ahead of trends has allowed the agency to maintain its competitive edge. 

“We invest heavily in our team’s development,” said Ellery. “Whether it’s mastering the latest design software or understanding new market dynamics, our focus on growth is relentless.”

“Los Angeles is a melting pot of creativity and innovation,” Ellery shared. “It offers almost endless opportunities for collaboration with top-tier companies and creatives.”

But LA’s famously creative culture didn’t convince White Rabbit to open up shop on its own. “The entrepreneurial spirit of Los Angelinos, and Californians as a whole, makes it the perfect place for us to expand. We’re excited to play a role in growing businesses and brands bold enough to call LA home.”

Ellery has a deep personal connection with Los Angeles as well. “I’ve spent quite a bit of time enjoying LA and the surrounding areas of Southern California. The unmatched entertainment, arts, and tech presence captured my attention during my first visit. Since then, I’ve been passionate about breaking into the city’s bustling scene by building a design agency LA companies turn to for top-tier solutions.

In addition to the city’s vibrant creative culture, the strategic location of Los Angeles also provides White Rabbit with access to a global market. “Being in LA means we’re not just tapping into the local scene but also connecting with international brands looking to make a splash in the U.S.,” Ellery added. “It’s a gateway that opens up a world of possibilities.”

White Rabbit’s process starts with a nose-to-tail discovery.

“Investigating what drives our clients, their customers, and their competition has played a central role in our growth,” said Ellery. “The insights we gain into our client’s goals, challenges, and opportunities create the foundation of our entire process.”

But that’s only part of the magic. White Rabbit also credits its unique pod-based approach to projects with its clients’ success.

“After discovery, we handpick your entire design team,” Ellery continued. “From designers whose expertise, artistic styles, and personal passions align with your needs to dedicated account managers responsible for quality control, managing timelines, and coordinating with our client’s team.”

Ellery shared that this pod-based approach, paired with a tech stack designed for client convenience, has turned a typically painful part of the design process—revisions—into a strength.

“Our streamlined feedback and revision process saves our clients a ton of headaches,” Ellery noted. “A lot of design agencies in Los Angeles have a ‘take it or leave it’ attitude. We’re the complete opposite. We see feedback as a roadmap to the perfect design. At the end of the day, that’s all we’re after.”

White Rabbit’s portfolio reveals their knack for crafting eye-catching designs across industries. A few highlights include: 

MTK Capital website redesign

White Rabbit helped MTK Capital connect with their target audience and elevate their brand perception with a rejuvenated digital footprint. A modern, engaging website design featuring ample white space, user-friendly navigation, and sophisticated visuals transformed MTK’s website into a powerful lead generator.

Whelply logo design

Whelply specializes in diagnostic health testing kits for dogs, and they wanted the world to know it. White Rabbit created a clean, geometric logo that helped Whelply stand out from the crowd and communicate its commitment to pet health in a single glance.

Rialto Distribution

White Rabbit partnered with Rialto Distribution, a theatrical film distribution and home entertainment leader, to design promotional materials, including Netflix advertisements, TV and movie posters, DVD slicks, web banners, and more.

“We’re excited to kick off this new chapter with our LA design agency. We’re eager to help LA businesses build a unified brand identity that captures attention and drives revenue,” Ellery said.

As White Rabbit continues to grow, their focus remains on innovation, client satisfaction, and expanding their footprint in the U.S. market. With the foundation laid and a passionate team in place, the agency is poised to become a major player in Los Angeles’ dynamic design scene.

Ready to elevate your brand with ear-resistible design? Have a browse of White Rabbit’s website to learn more about our services and how we’ve helped countless businesses just like yours hop to the top of their market, industry, or niche.