This is the question that will help you suss out who those designers really are.

The right agency should be excited to tell you about the work they’ve done. You want to see more of a passion for their craft than a rabbit has for hay.

Plus, this question sets up a great opportunity for you to see what they prioritise in the work they do.

After all, designers usually tailor their portfolio to meet your needs. By finding out what really drives them, you’ll be able to get a good insight into their process and whether it aligns with your needs.

One thing to remember is that design about problem-solving. That’s why, while they’re rabbiting on about how much they love the sans serif in the typography or whatever, you want to make sure they tell you what the client’s problem was and how their work helped solve it.

That’s how you’ll be able to see whether they’ll be able to do the same for you.

If your agency’s got experience in your field, that’s going to mean that they’ve got an idea of what works and what doesn’t.

Translation: More efficient results, more quickly.

Working with experienced designers is also helpful if your business is a newer one and you’re going to need a little more guidance, or if you prefer a more hands-off process.

It’s also useful to ask your designers if they can show you examples of work for similar companies or industries. That’ll help you get an insight into the kind of results you can expect.

You probably won’t be able to get an answer down to seconds or cents at such an early stage, but it’s still important to clarify the practicalities.

At the very least, you’re going to need a rough estimate of the project’s cost and timeline, especially if you’re paying by the hour.

That way, you’ll be able to weed out agencies that don’t fit within your budget. This is a really useful way to narrow down your options.

Be wary, however, of agencies promising suspiciously cheap services or fast timelines. If everybun else is saying your job will probably take three months, don’t trust the guy saying he’ll do it in one. You’re probably going to get cookie-cutter or poor quality results… or a missed deadline.

Not fun, bun.

Good designers recognise that design is a problem-solving process. That’s why you need to find out how your agency plans to figure out the right solution for your brand’s needs.

This might be where red flags pop up that wouldn’t be obvious looking at a portfolio alone.

Plus, getting an insight into a designer’s process will help you see how involved you have to be.

That’s right! Design is an iterative and collaborative process. That means you can expect to be involved in some way or another, whether it’s choosing from different colour schemes or having lengthy meetings about options for your logo.

It’s good to find out how much your agency will expect of you at each stage of the process, so you can be sure you’re getting a working relationship you’re hoppy – er, happy – with.

This one might seem more philosophy than practical, but it’s one of the most important questions you’ll ask. That’s why you’re going to need to take a little jump down the rabbit hole, here, and dig deep when it comes to the answers.

If your designers tell you that good design is award-winning design, what awards do they mean? Are they going for something that looks picture-perfect? What about unusual, innovative design? Or do they mean design that isn’t so much form-focussed as functional? And which awards – something specific to your industry or theirs?

Do they think that great design is popular design? If so, who’s their audience? Is it something that works great for your customers or for design aficionados? Are they chasing trends, or going for more timeless appeal? How will they balance appealing to the crowd with meeting your brand’s unique needs?

Sounds like a lot to consider? Don’t worry. The key thing to focus on is that they love doing the kind of work you need done for businesses like yours.

Odds are your relationship with your graphic design agency will be a long-term one. Design’s necessary in so many parts of businesses, from your packaging, to your website, to your catalogues. That’s why it’s important to make sure that you and your designers are on the same (web)page.

Looking for the right agency might seem like a challenge, but these handy questions will make it much easier to find the right fit for your business.

Don’t know where to start your search? We have somebunny we can recommend.

White Rabbit is a leading Auckland graphic design agency offering an extensive range of branding, print, and digital design services. Our brilliant creative bunnies are all about generating awesome results that help your brand hop high above the competition.

Want to know more about us? Just get in touch with our burrow at 0800 WHITE RABBIT (0800 944 837)

“Mr Rabbit,” our clients ask us, leaning back in leather chairs in our dark, atmospherically smoky office, (don’t worry, it’s just carrot scented candles) “If my company’s name has LTD in it, doesn’t that mean that it has to be in my logo, too?”

“Please,” we reply, leaning forward and folding our paws on our large wooden desk, “Call me White. Mr. Rabbit was my father.”

But here’s the short answer: No. Your company’s logo does not need to have LTD in it.

And that’s not just an optional exclusion, either. From a design perspective, it’s often the better choice.

While putting LTD in a logo isn’t unusual in certain industries, such as in the trades or very traditional sectors like law or accounting, it isn’t regular practice in most fields.

Just think about some of the world’s largest retail brands.

Do McDonald’s, Apple, or Coca-Cola’s logos have LTD in them?

Lettuce save you a hop down the Google rabbit hole. They don’t! Instead, they just feature powerful, bright colour,  geometric dynamism, and eye-catching simplicity.

So if you want your brand to hop like the big guys do, why would your logo do what theirs don’t?

There are a few common reasons why people think their logos need to say LTD in them.

The first is the (often misguided) impression that having this legal suffix in your logo will make your brand seem more professional.

Here’s some paws for thought. Most companies in New Zealand are Limited Liability Companies. But very few of them feature LTD in their logo. Just have a look around next time you’re out at the shops. (And bring us some salad while you’re out there, won’t you?)

You’ll see that most big retailers don’t use LTD in their logo at all. So if you want to play on the same field as them, why not follow their approach?

Other business owners assume that having LTD in their logo is a legal requirement.

But your logo isn’t the same thing as your company’s legal name. It’s just a graphic used to represent your business.

That’s why it can take a shortened form of your company name, the name you trade as, or even just an abstract shape or symbol!

While LTD is part of your company’s full name, (that’s why your mum only uses it when she’s very angry and it’s going to be grounded) this only needs to be spelt out on all legal documentation.

That means that you do have to make sure that any invoices, contracts, tax records, and declarations of war include LTD after your company’s name, but that’s not a requirement for your NZ logo design. It’s part of your marketing efforts, not your legal safeguards.

Your logo is a vital part of your branding. It’s a clear, powerful visual symbol that summarises what your company’s all about. It’s a representation of your key values, your ethos, and the associations you want your customers to have with your brand.

Just think about the sense of prestige you feel when you see the sleek, modern ‘T’ on a Tesla; the aspirational, trendy design conveyed by a silver apple; the primal yearning for nuggets invoked by a pair of golden arches against a red background.

(We wish they had more carrot burgers ourselves, but that’s neither hare nor there.)

A picture’s worth a thousand words. Most logos you see don’t use any at all. Many modern companies simply use abstract, geometric designs or symbols.

(Just look at ours.)

We suggested that having LTD in your logo can actually be counterproductive. Why’s that the case?

As we mentioned, your logo forms an important part of your marketing strategy. You’ll also notice that most of the famous logos we mentioned feature sleek, streamlined, simple imagery, with rarely more than a few colours or shapes.

That’s important.

That’s because most logos will show up on a whole different range of platforms – in a whole different range of sizes.

As your brand’s visual identifier, your logo needs to be consistent, whether it’s a tiny browser favicon a few pixels across or on a massive billboard two metres high.

This means that if your logo features large amounts of text, it will have a complex, cluttered design that can become distorted when shrunk to a small size.

Plus, it won’t stick as well in your clients’ minds. Here’s our bunnies’ rule of paw: You should be able to sketch your logo quickly and easily on the back of a napkin in the time it takes for you to finish off a slice of carrot cake.

Can’t do that? Time to wipe it off, order another slice, and try again.

Here at White Rabbit, our design bunnies are the experts in helping get your brand noticed.

We know what’s what when it comes to great graphic design. With years of experience creating exceptional designs across the print and digital spaces, we can help you come up with a logo that’s sure to set you apart from the competition.

You’ll stand out better than a rabbit’s ears. No LTD required.

Just click the button below to get in touch with us and find out how we can help you.

In this digital age, emails are one of the most common ways your company will communicate with its prospects.

That means that every email outreach message you send is a professional interaction that acts as an ambassador for your brand.

That’s why the right email signature matters. It’ll help you reflect who you are and what you value, while reinforcing the image of your brand as a credible, professional organisation.

After all, why not make use of all that valuable space at the bottom of your message? You can turn it into an effective digital signpost that connects your readers to landing pages, promotions, or your social media profiles.

Now those are some great ways to drive your digital visibility and compel your readers to get in touch.

Thinking it’s more effective to just put a picture in instead? Think again.

As sleek as they might seem, image-only email signatures are far from the best choice.

Email filters work on the assumption that emails should contain more text than photos. That means that when you use an image as your signature, your message’s text:image ratio falls, which makes it more likely to be flagged as spam.

That means that using an image for your email signature might stop your messages from reaching your recipient’s inbox at all!

And if your recipient has image blocking turned on, your signature won’t appear. That’s a waste of your efforts and will make your brand look less professional.

Plus, if your images and logos do make it through, they’ll often show up as attachments to the email, especially on a mobile device. In contrast, using HTML for your signature will ensure that any accompanying graphics are always embedded in the message itself.

Using an HTML email signature doesn’t mean you’ve got to say goodbye to pictures altogether. There’s plenty of options for coding images in alongside plain text.

You could put in an image of your company’s logo to help build greater brand recognition. Employee photos are also a great way to lend a personal touch to your email, especially if it’s been sent from a customer-facing team, like your sales department.

Good design takes both form and function into consideration. A great HTML email signature can be aesthetically appealing, engaging, and informative, while developing a real professional (or paw-fessional) image for your brand.

A professionally designed HTML email signature makes a statement. It says that you’re legitimate. It says that you’re credible and professional in your email marketing campaigns. It emphasises who your brand is and reinforces its identity.

HTML also offers powerful options for cross-platform design. Unlike a plain text signature, when you use HTML, the choices for colours, fonts, and symbols are almost endless. That’s why it’s fantastic if you’re looking for a custom design that’s totally aligned to your brand.

Plus, you’ll get great functionality with HTML. Your signature can include links to your website, or even promotional offerings or landing pages. It can feature clickable phone numbers or icons of social media platforms. Those are great ways for driving your recipients further down the sales funnel.

Here at White Rabbit, we’re all about great design. Our clever bunnies know just what to do to make every pixel in your signature picture-perfect.

We design HTML email signatures in NZ that are memorable, engaging, informative, and fit neatly right at the bottom of your message.

We’ll combine our powerful knowledge of coding brilliance with our flair for design to create a signature that looks great and works better. No need to be concerned about omni-channel effectiveness. Your signature will be mobile-friendly and work wonders, whether it’s on a desktop, tablet, or other mobile device.

That way, you’ll get a consistent, powerful piece of brand marketing that’ll help your message stand out from the rest of the inbox.

Just get in touch with our burrow at 0800 WHITE RABBIT (0800 944 837) to find out more.

Now that’s one bun-derful virtual business card.

Your business needs to come across as both professional and engaging. That can be a tricky balance to strike. Fortunately, professional designers are like tightrope walkers when it comes to this kind of thing.

They understand just how to find that sweet spot between design that looks great and design that works wonders.

Plus, in this day and age, effective design’s going to show up on a wide range of platforms – your computer, your phone, and sometimes even print materials. A skilled designer knows how to make sure your stuff looks great, whether it’s on paper, a phone, or a PC screen.

That’s not all. Good design needs to know where the competition’s at. Great graphic design has to know what your audience expects, what level your competitors are playing at, and what to do to make sure you’re on the same field while being true to your brand identity.

And here’s four reasons why a graphic design agency meets the mark on every count.

Professional graphic designers don’t just talk the talk. They hop the hop, too. With extensive industry experience, years of training and a strong skillset, they’ve got everything you need for design that works.

And that expertise means more than just putting together pretty pictures. A graphic design agency understands how to craft designs that work right for your brand and your industry. After all, you can’t expect to grow bananas the same way you would carrots.

Their professionalism extends to more than just great results. Working with the experts means you can be confident that you’ll get excellent service and better turnaround times, too. That means you’ll save time and get your products to market all that much quicker.

That’s why, if you want powerful, innovative visual aids that communicate great ideas, it’s time to use a graphic design agency.

Still thinking you should just flick $10 to that guy you found on Fiverr? Well…

Professional graphic designers will spare you more than just the time spent laboriously tracing over sketches on MS Paint. They’ll get you more bang for your buck rabbit.

By taking the responsibility for design off your shoulders, you’ll be able to focus your efforts on growing your business and maximising your revenue. Now that’s a great way to fill your pockets.

That’s not the only way they’ll take the weight off your bank balance. Great agencies know the most cost-effective solutions for excellent design. They know how to craft print collateral that lower printing and web development costs and will ensure that everything’s set up in the right file formatting, avoiding the need for – and cost of – unnecessary reprints or redesigns.

Going cheap and cheerful doesn’t always work when it comes to design. You might actually end up spending more money in the long run to have work redone or reformatted, costing more than it would have if you’d just picked a professional in the first place.

Great design plays an instrumental role in helping you develop a cohesive, compelling, and crazy awesome brand image.

And it’ll do more than just help you look great. It’ll ensure that you stand out from the competition. It’ll be like they’re all riding tricycles while you’re in an F-16.

A skilled graphic designer is an Artist™. They know how to make clever use of font, colour, shape and form to create a look that’s entirely you’re own. They’ll help to stir up powerful associations with your brand’s products and services, and craft an exceptional emotional reaction from your audience.

When it comes to branding, uniformity matters.

Every piece of design your company uses plays a vital role in reinforcing your identity. And that’s especially the case when the modern brand has a presence across an extremely wide range of print and digital platforms.

You don’t want your website all blue if your social media’s screaming red. You want to make sure that everywhere your audience looks, they see traits more distinct than a rabbit’s ears.

A skilled designer knows how to craft a powerful palette and design concepts that look great and reinforce one another, no matter where they’re used.

Ready to help boost your business’ presence?

If you’re looking for a burrow of skilled designers sure to set your brand off on the right paw – er, foot – look no further than White Rabbit.

Our clever bunnies know exactly what to do to create a powerful impression that’ll ensure you hop high above the competition. Whether your budget’s a Flemish Giant or more Mini Lop sized, you’ll find a great range of packages to suit your needs.

After all, as a busy business owner, you’ve got other carrots on your plate to worry about. So hand the design over to the experts. We’ll help you communicate your ideas, craft a powerful identity, and help your brand make a mark.

If you’d like to know more about what our Auckland design agency can do for you, just get in touch with the bunnies at White Rabbit at 0800 WHITE RABBIT (0800 944 837).

If you want to launch a website, you need a web hosting service. There’s no way around it – web hosting is what turns your site from a collection of files and data to an exciting, engaging online presence.

Feeling overwhelmed? It’s all good – White Rabbit’s here to help. We’ll explain everything you need to know about web hosting, how it works, and why it’s important for your business. So let’s hop to it.

Web hosting is the core of the internet. A website itself is really just a heap of files and code – not much fun to look at! The hosting process involves uploading all this information to a server, which is a type of special computer that stores websites and broadcasts them over the internet.

That means that when you purchase a hosting plan, you’re basically paying rent for a place on a server where your website can live.

It’s very simple. Imagine going to a store where everything is kept behind the counter and where you’ve got to ask the store clerk to pass you an item.

When you want to view a website, you type its address (or domain name) into your browser. This sends a request to the server to fetch your website for you – much like asking the store clerk for that bag of bunny food.

The server gets your web pages and delivers them back to you through your browser – much like the clerk handing you your (very important) shopping over the counter.

A domain name is your website address – both literally and metaphorically.

There are hundreds of thousands of websites out there, so how do you make sure your users find yours? Much like a delivery driver using an address to find your flat in a busy city, your domain name is what your users use to find your site in that great, big world wide web.

You might also know domain names as ‘URLs’ – like ‘www.google.com’. That’s probably one of the most famous domain names there is!

You’ll usually have to buy your own domain name before you can get your website hosted. Make sure you choose one that’s available – that hasn’t been taken by someone else – and that reflects your brand. For example, if you’re selling luxury rabbit hutches, you don’t want your domain name to be ‘www.cozybedsforpetcats.co.nz’!

Don’t have a domain name or aren’t sure where to find one? Have a chat with somebunny at White Rabbit. They might be able to help you sniff one out.

It’s simple. Without web hosting, your business won’t exist in the digital realm – which means you won’t be able to market digitally. In this increasingly online world, it’s impossible to really be trusted as a company if you’re only running off direct marketing or word-of-mouth.

An online presence also offers you a great range of benefits. You’ll be able to reach far more people, especially if you target a niche market. You could move into e-commerce, advertising your goods or service for sale online, and access a much wider audience than you would with brick and mortar online.

There are more benefits than just getting online. For example, if you need help troubleshooting your site, your hosting company will be able to help you out. That will take away the hassle of running your website, so you can focus on growing your business.

Don’t fall into the trap of going for the cheapest web hosting service in NZ. While there are many discount plans out there, they’re often cheaper precisely because they lack the security and reliability of pricier alternatives. By going cheap and cheerful, you risk compromising the quality – and security – of your website and customer data.

Cheaper plans often mean slower speeds and loading times for your website, which isn’t just troublesome for your visitors-they’ll also impact your SEO, potentially even lowering your business’ ranking on Google. That could mean less attention, less views – and less sales.

Your website is your business’ digital presence, so make sure you choose a provider that puts quality first, like White Rabbit. We don’t cut corners when it comes to our web hosting plans. That’s why, when you choose us, you’ll get an exceptional range of features designed to make your site as safe as it is a joy to use.

That includes regular backups of your data (both on-site and off-site), support services, lightning-fast load speeds, better security and much, much more.

For example, we offer SSL certificates with our hosting plans. These help keep your website secure against attackers and hackers, protecting your data- and that of your customers.

When you’ve got an SSL certificate in place for your website, your visitors will see a little green padlock in their browser that tells them it’s safe. Without an SSL certificate, on the other hand, visitors to your site might encounter a pop-up that warns them that it’s unsafe! That means that SSL certificates can help you build consumer trust by letting potential clients and customers rest easy that their info’s safe when they browse your offerings or shop in your online store.

We can also set you up with a custom email address that uses your domain name – like rabbit@bunnyfood.co.nz – on Google Workspace, an intuitive, user-friendly platform. That’s an excellent way to establish your brand and make you look more professional.

There’s certainly a lot to consider when it comes to choosing the right web hosting package for your company’s needs.

If you’re not sure where to start, the team at White Rabbit can help. Our busy little design agency in Auckland offers a range of comprehensive services designed to give your brand a great online presence, including website design.

So whether you’re launching a great new business or planning to re-brand, just turn to us for all the help you need creating an exceptional new website. Our digital bunnies are there for the whole process – from fantastic designs to hosting it once it’s ready to go live. So just give us a call at 0800 WHITE RABBIT (0800 944 837) or email hello@whiterabbit.com for a quote.

Your logo’s basically your brand’s visual marker. That means that it’s pretty important. It’s the first thing your customers see when they check out your brand. That’s why it’s important that your logo tells the right story about who you are, what you do and what you value.

The right logo design can create a more powerful impact than a rabbit in a carrot field. It can stir up images and association in your audience’s minds, help your brand stand out from its competition, and resonate with strong emotions.

So how do you go about picking the right logo design company in NZ? The White Rabbit burrow of clever creative bunnies reckons there’s a few key types worth considering…

Much like lettermarks, wordmark logos are simple, textual designs. They use your brand’s name rather than just its initials.

They work great if your company’s got a succinct, unique name that rolls easily off the tongue – think about brands like Google, Subway, or Disney. With a catchy, memorable name and powerful typography design, logotypes can evoke immediate brand recognition.

Wordmarks can certainly play around with unique graphic elements, too. A great example is the arrows on the tips of the letters in Subway’s logo.

Much like lettermarks, the font matters. It’s not as simple as clicking Times New Roman and hoping for the best. The right choice of font, colour, size, and spacing can play a big role in conveying your brand’s character.

For example, elegant, cursive fonts might work better for high-end fashion brands, while sleek, minimalist, sans-serif designs look great for tech firms.

Wordmarks and lettermarks are great for newer businesses. They’re versatile, easily replicable across marketing material, and don’t pose any confusion about who they represent.

It’s time to talk images. Pictorial marks are a simple image used to represent your brand.

These graphic symbols usually represent a real-world object or animal. (Can you guess our favourite?) They’re more suited to more established brands, especially ones with names that can be easily played on.

Think of Twitter’s bird, Playboy’s bunny, (Our favourite – because it’s a rabbit! Get your mind out of the gutter 😉) or Apple’s – well, isn’t it obvious?

You could also choose something that represents what your company does. For instance, if you’re planning on setting up a bakery, a loaf of bread might look great. You could also tug at their heartstrings. Why not a poor little puppy for an animal shelter?

However, there’s a catch when it comes to pictorial marks. If your brand’s not well known, your audience might not be able to draw an immediate connection between your icon and your company. They’re also tricky if you offer a more intangible service.

Which brings us to…

Like the name suggests, abstract marks are similar to pictorial logos, but use abstract symbols instead of recognisable, real-world entities.

Their simple, geometric forms are a great way to condense your brand’s personality. They’re also very useful if you don’t have a clear item you can associate your company with.

Abstract marks let you create a truly unique, one-of-a-kind logo quite unlike anything else. With careful play around colour and form, they can stir up powerful meaning or emotion and are great for brands that offer a range of products or services.

Mascots are fun!

And so are mascot logos. They’re great if you want to leave your audience feeling hoppier than the Energizer bunny.

Mascot logos use an illustrated character and are popular with brands targeting families or children, which is why you often see them on children’s cereals and snack foods or fast food companies like Pringles or KFC.

They tend to be colorful and cartoonish, but that means they’re not a great choice if your brand wants to send a more serious, professional image. You probably won’t see “Larry the Friendly Lawyer” around anytime soon, for instance.

The more complicated illustrative style of a mascot logo means that they might not be the best pick for smaller forms of marketing material, like business cards.

If only there was a way you could have the best of both worlds…

The name says it all. Combination marks throw a wordmark or lettermark together with pictorial, abstract or mascot imagery.

They’re an extremely common, highly versatile logo type found just about every-hare. Think Burger King, Mastercard, Spotify or Doritos.

Combination Marks are an excellent choice for newer businesses that might struggle to get recognised using graphics alone. You’ll be able to really reinforce your brand’s visual identity with its name.

That’s why a combination mark is great with both symbols and letters at your disposal, a combination logo lets your text and symbol or mascot work together to reinforce your brand. That’s why they’re such a great choice for creating a strong brand message.

Plus, once your brand’s found its feet, a combination logo offers you excellent flexibility. You might have situations where you only use your logo’s text – like on your business card – and others where you just take the imagery, like for a social media icon.

This final logo type is a little different from the rest.

Emblem logos consist of a font set inside a badge, seal, crest, or similar symbol. As a highly traditional style, they lend a strong air of professionalism to your brand.

That’s why they’re very popular with government bodies, schools, and certain historic firms. That said, not all emblem logos are old-fashioned. Many companies have modernised these historic designs to better fit their brands. Harley-Davidson’s famous crest boasts a gritty, modern feel, while Warner Brothers’ shield offers a simplified, minimal take on the genre.

The downside of emblem logos is that their detail makes them less versatile than simpler alternatives, and means they won’t replicate well across all marketing materials.

If only there was somebunny to help you choose…

If you’re ready to hop to the logo drawing board, we’re the burrow to call.

Here at White Rabbit, our clever creative colony (yes, that’s what a group of rabbits is called!) has all the skills and know-how to craft you a stunning visual symbol that helps you stand out from the crowd.

Whether you’re looking for monogram minimalism or elaborate emblems, our Auckland design agency can create a powerful logo that really makes a mark.

Want to learn more about our logo design services? Just hop on a call with us at 0800 WHITE RABBIT (0800 944 837).

Design is everywhere. It’s in the images you put on social media, the business cards you present to your customers, partners and investors, your website, your flyers and even your products themselves.

That’s why it pays to get your designs done right. Skilled design can breathe life into your brand, its marketing efforts, digital campaigns and placement on a shelf. It speaks to your customer, informing, explaining, impressing, delighting – and persuading that conversion.

The bunnies at White Rabbit firmly believe that the benefits to good design are as numerous as tunnels in a warren – but Big Boss Rabbit said we had to pick 7, or this article would get longer than a rabbit’s ears! So here they are.

Human beings are visual creatures. (Did you know they even have better colour vision than rabbits? And we thought carrots were supposed to give you good eyesight!) That means that the average customer sees your brand before they interact with it.

That’s why it’s your design that sets your brand’s first impression and helps you stand out from the crowd. Good design establishes your unique personality, intrigues your customer, helps them identify what makes you different and entices them to want to learn more about you.

High-quality graphic design lends your business an immediate air of prestige and professional credibility. Imagine if Nike’s iconic swoosh had been a shaky line drawn by a 7-year-old on Microsoft Paint – it probably wouldn’t have the appeal that it does.

But it’s not just a cool logo that adds that professional flair. A skilled graphic designer understands how to create a design that’s consistent and recognisable across a variety of media. For instance, that means making sure your use of colour, choice of font and the tone your design sets are all replicated across your packaging, website, logo, marketing material, social media and much more.

Design doesn’t just sit around the borders of your content – it can play a vital role in getting your information across, especially if that information’s complex and technical.

As we mentioned, humans are highly visual creatures. Great graphics – or even entire infographics – are a great way to condense lots of information about your brand, industry or offering into a neat little nibble that your readers can quickly digest. That’s especially useful on smaller screens or social media, where your audience hops from page to page faster than a bunny rabbit!

Visual aids don’t just build up your brand’s image – they also build up your brand’s story. A great designer understands how to use colours, patterns, graphics and more to evoke emotion, resonate with an audience and define identity.

For example, think about the packaging of your favourite snacks – how do those chocolate biscuits stand out from every other box on the shelves?

A great designer understands how to use the littlest things to send consistent messages and reinforce your brand’s story everywhere it appears.

Good graphic design convinces. A consistent brand appearance will make it clear to your customers that you are about the fine details, signalling that you’re a credible, trustworthy choice (and deserving of their dollars).

They say a picture’s worth a thousand words, and good design can create an instant connection with your brand’s identity, whether it’s a business card you’re handing over to an investor, your website’s homepage, or your product’s packaging.

That’s what will help your customers shop with confidence and know they’re always hopping back to a brand they trust and admire.

While the quality of the products or services you offer is integral to the success of your business, being the world’s best in your industry doesn’t matter very much if no one knows who you are.

(Unless you’re a super spy ?️, we guess?)

High-quality graphic design can help you build brand awareness, ensuring that all your marketing, branding and packaging efforts effectively convey your core values. Whether you’re trying to market a new product or launch a new brand entirely, good graphic design is essential for helping your customers choose you – instead of your competitors.

There are few better investments than great graphic design if you want to expand your customer base, boost sales or increase your market position.

Powerful, effective visuals can grab attention within seconds, conveying what you’re all about, convincing a viewer of your professionalism and prestige, help you stand out from the competition and keep your customers coming back.

A skilled, professional graphic designer can devise something that isn’t expensive to produce, easy to print and looks great on a digital display.

Plus, unique designs sell. A high quality design delivers a compelling message to your prospects, helping boost your marketing efforts and getting you more value for your money.

As you can see, great graphic design can transform your business’ presence. And if you’re looking for a skilled design agency in NZ, White Rabbit is here for you.

We’re a hard-working burrow of exceptional bunnies with a great eye for design (and carrots. And well designed carrots.). Whether you’re looking for powerful packaging that helps your products stand out in store, beautiful website pages that transfix your audience or even a bun-derful (oof) business card, we can bring it to life.

Our designers can help you tell your brand’s story, boost your users’ experience and get your target audience hopping into your arms. Just bounce on a call with us at 0800 WHITE RABBIT (0800 944 837) or send an email to hello@whiterabbit.nz to learn more or schedule a chat with us today.

It was da Vinci who described simplicity as the ultimate sophistication, and that’s definitely the case when it comes to logo design.

Many people assume that your logo needs to spell out your brand’s entire story, but this isn’t necessarily the case.

Your logo’s supposed to identify what makes you special, not what you do. If this was the case, Maccas would have a burger in their logo and Starbucks would have a Mocha Frappucino with whipped cream and almond milk in theirs.

There are several reasons why this is the case. The first of these is because your logo needs to be legible in different sizes – anything from the tiny pixels in a website favicon or social media profile pic to a business card to massive building signage.

An overly complex logo will fall apart when you shrink it down to a tiny size.

The second reason has to do with making an impact. The simpler your logo, the easier it is to remember and reproduce it.

The critical thing here is to find that sweet spot between a design that’s simple yet distinct – and a great way to do this is by finding something that’s unique.

A great example of simplicity and distinction in action is the National Geographic logo.

While their designer could have picked cameras, a globe, or wildlife, they instead went for a simple, yellow outline – like the covers of their magazines. It’s by no means a complex logo, but it is uniquely theirs.

Your logo also needs to be something that sticks in your audience’s mind and that they’ll associate with you – and only you. The last thing you want is for them to mix up your logo with someone else’s… especially if they’re a competitor.

Your logo needs to stand out and not look like something your audience might be able to see elsewhere.

But don’t try and make your logo unique by overcomplicating it. It still needs to be simple. Your audience should ideally be able to describe your logo to someone or scribble it on a piece of paper after seeing it once or twice.

If you want to go with a tried-and-tested favourite, like choosing your business’ initials for your logo, don’t forget to put a unique spin on them. One simple way to do this is by making sure that you don’t use the same colours and font as another – especially if they’re a competitor. You could also try creative tweaks, such as making clever use of the negative space in the letters.

You’ve learnt by now that your logo doesn’t need to be your brand’s autobiography, but it still needs to have the right flavour. (We prefer carrot.)

For instance, if you’re a serious law firm targeting formal clients, the last thing you want is a logo that looks like it was made for a preschool.

Your design needs to reflect your brand’s core idea – its personality, its feeling. It’s got to represent what you want your customers to associate with your identity.

An architectural firm, for example, probably has a certain aesthetic they’d want to meet – something sleek, clean and precise. If, on the other hand, you’re a toy manufacturer, you might prefer something colourful, bright and cheery.

Here at our Auckland design agency, we’re all about designing logos that get right down to the heart of your brand. Our warren of hardworking design experts will help you come up with a clean, unique logo that strikes an emotional chord with your customers.

Looking for professional logo design in Auckland? Look no further than us! Whether you’re a fancy start-up in need of a new logo or looking to inject new life into your existing brand, we’ve got you covered. Let us create an engaging logo that sets you apart from the competition.

Let’s have a chat. Hop on a call with us at 0800 WHITE RABBIT (0800 944 837) or email hello@whiterabbit.nz

Starting a business and running it means you have to juggle many tasks and wear a lot of hats. On top of that, expenses can add up and it can be so easy to lose track of everything. Software is expensive and sometimes it’s not worth the cost if you have a small team. Luckily there are so many free tools out there to get your life together. You might be thinking, “who has time to look for shortcuts and top quality management tools? If only someone compiled a list of free online tools to save me time and money.”  Well look no further, our team here at White Rabbit have done exactly that. 

We might not be able to give a free car away like Oprah but we can promise you will be more organised and tech-savvy after trying out these hacks. Take advantage of these following free online tools to help your business whether it’s marketing, project management, image search or a sweet playlist to get you motivated.

This isn’t your ordinary crop feature. If you’re needing an image resized for Facebook, Instagram, Twitter or all of the above, Promo will save you a lot of time. Upload your image and it will automatically resize it to 50 required web and social media dimensions all ready for you to download. We can assure you this is a handy free online tool to help your business.

If you didn’t know already, Facebook’s advertising guidelines include a 20 percent text rule. This means that the text on ad photos cannot take up more than 20 percent of the space. So if you’re creating an ad for your business, this free online tool will help and tell you how well your ad will run.

If writing and editing is not your strong suit, this one’s for you! Grammarly is a free online tool to help your business sound flawless. Whether it’s an email or business proposal, it instantly detects all kinds of vocabulary, spelling, and punctuation mistakes on your document as well as providing suggestions on how to solve those problems.  

Trello is one of our top free online tools to help your business.  It’s pretty much a whiteboard of sticky notes on your computer, but better. It uses a highly visual yet simple approach to time and project management. You can move cards around to different lists/categories and add attachments, deadlines, checklists and endless plugins to suit your business needs. You can collaborate with the people on your team and it’s super easy to use. A great feature of this free online tool is that you can download the app on your phone. So matter where you are, at home, the office or the bathroom (someone had to say it), you can access all your projects and see if you’re up to date with everything. We also love the option of adding a colourful theme too!

If you’ve recently rebranded your business, chances are you’ve received a bunch of logo files from a graphic designer with jumbled letters on end without any explanation (guilty). We found this handy cheat sheet for you to print out and stick on the office wall. Just right click, save and print. This awesome online to offline tool will help you understand the different file types out there to help your business look visually stunning.

Have you ever received that nasty notification when you send an email saying your file is too big? We certainly have. Smallpdf is an application that performs basic PDF functions such as compressing your large PDF. 

So you actually need to send a large file to someone such as a print file or a massive image that’s too large for email. We Transfer is a free online tool to help your business send files to anybody up to 2GB.

Did someone say free photos? This is easily one of the best free online tools to help your business. Excellent high quality photos are essential for grabbing attention and getting your business’ message across. If you don’t have the resources or budget for photography or paid stock image sites, Unsplash is the place to go. You can do whatever you want with their collection of over 300,000 high-resolution images from more than 50,000 contributors. Thousands are added every day so chances are good that you’ll find something to work with.

Choosing colours just got a whole lot easier with Coolors. Maybe you’re trying to see what colours would work with your brand colours for a poster or what colours to paint your office. Whatever it is, this free online tool will help your business make quick decisions on what will look visually appealing.

This one’s just for fun. If you need a pick me up or to get motivated, listen to some music to get some momentum going in your day. There’s so much research that links listening to sweet tunes and productivity. This free online tool will certainly help your business be more productive and lift office morale. Here’s a great playlist to get you started!

No business can escape tedious paperwork but this AI report generator can help you get done with it before you burn out. Just type in a prompt, describe what your report is all about, and choose the style. Then, within a few seconds, the system will generate the outline, structure, and visuals, all easy to customize to your needs. You can include your own information, edit the colour scheme, set animation effects, add charts for easier data presentation, and more. Once your report is ready, feel free to download it in PDF or other popular formats, post on social media, or share privately by giving password-secured access to your colleagues.

Believe it or not, branding your business has so many benefits. It goes beyond just a look good feel good statement. Branding your business creates a story for you while exceeding customer expectations. Kind of like a first date. You wouldn’t go in with a wrinkled shirt or unbrushed hair, or be rude (unless they stood you up). You would give yourself that Queer Eye makeover. Looking sharp, projecting confidence, smelling great and absolutely swoon that special person in the hopes it would lead to many more dates (providing they’re not a psycho of course). The same goes for branding. There are so many benefits of branding your business. Creating a memorable visual identity along with a consistent brand voice is so worth it in the long run. 

What is branding?

Before we dive into the benefits of branding your business, let’s make sure we’re on the same page on what branding means. A lot of people immediately think of a logo when it comes to branding. However, it’s so much more than that. Branding is a reflection of how customers perceive a business. It is both visual and emotional. Some branding components include a logo, tone of voice, typeface, colour palette and the general look and feel. This can be taken across to websites, merchandise, business cards, marketing collateral and more. It’s important that these components communicate consistent messaging and also reflect the business’ values and target audience.

If reading the above has sparked an existential crisis for your business (sorry), just try to remember this truth bomb from Jeff Bezos. “Your brand is what other people say about you when you’re not in the room,” but the truth is, effective branding means there are no “other people” in the process of brand communication.”. Who is Jeff Bezos? He’s the CEO of Amazon, so he knows a thing or two about this stuff.

Never underestimate the power of familiarity. Whether you’re selling a product or providing a service, when customers are familiar with your business and the way it makes them feel, it gains credibility. Gaining recognition is a huge benefit of branding your business. A typical example of this is Coca Cola. We all know that red, the look of the font. Heck, we can almost hear the popping and fizzing sound of that bottle opening right now. No matter what language the label is in, Coca Cola gives us that summer feeling and is recognisable in all aspects. And let’s be honest, it we’d take a Coke over a Pepsi any day.

Your brand is what differentiates you in the marketplace. A benefit of branding your business is having a strong brand presence which will give you a head start in whatever industry you’re part of. When it’s done right, a brand can’t be duplicated, and that is a huge competitive advantage. Branding your business, better than any of your competitors will help you sustain that advantage.

For example, Apple (those guys that gave us the iPhone. Not the crispy round fruit). Apple has spent years crafting a strong identity and brand experience that is second to none. It reflects their products, marketing and users. The seamless experience of the Apple brand feels like home to a legion of devoted and passionate followers. You couldn’t pay us to use anything else here in our office.

By establishing your credibility through branding your business, you give your target audience a valid reason to consider you before turning elsewhere.

When you think about who is mostly impacted by your business, you probably think of your customers and consumers. But don’t forget your roots, my friend. There’s another crew who will be impacted by your branding. It’s your current and future employees and partners. Branding has the potential to amplify meaning and purpose. When you communicate your business’ mission, values and personality through branding, it will seem so much more appealing and add a higher degree of pride to those who work for and with you. This is a massive benefit of branding your business. One way to do this is to have a few branded stationery items in the office. Just keep tabs on the number of pens on Margaret’s desk, there’s always one.

So in summary, branding your business has so many benefits and plays an important role in managing perceptions of your company. Every time you communicate through branding, it is essential to build and reinforce a consistent perception. A design agency can help you to achieve your goals, for not only a good time but a long time. We can help with this by creating a brand guidelines for your business so your branding stays consistent across all your communications.